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The target audience for Baby Trend includes new parents, parents with young children (infants and toddlers), and gift-givers looking for baby products. The company caters to a broad range of customers, potentially spanning different income levels and lifestyles, with an emphasis on affordability and functionality. The products are designed to meet the essential needs of families with young children. The target audience also includes grandparents or relatives looking to purchase baby products as gifts.
The primary market is the United States, followed by Canada and then the UK. There is also notable presence in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 3-4 people and have a medium income level. A smaller segment has high income, while a significant portion is in the low-income bracket.
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