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Berman Group Target Audience

The target audience for Berman Group consists of premier brands operating within the real estate, finance, luxury, lifestyle, and hospitality sectors. These brands are typically seeking comprehensive marketing and public relations solutions to enhance their market presence, engage their target customers, and achieve business growth. They often require assistance with creative strategy, brand development, event management, and digital marketing to maintain a competitive edge and establish themselves as industry leaders.

User Segments

Age: 42

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: VP of Marketing

Education: Bachelor's Degree, Business Administration

Age: 39

Gender: Female

Occupation: Senior Marketing Manager

Education: Master's Degree, Communications

Sarah Miller

Sarah Miller

Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Real Estate
Channels: LinkedInInstagramFacebook

Goals

  • Increase brand awareness and market share for luxury real estate properties in New York City
  • Develop and execute innovative marketing campaigns that generate high-quality leads
  • Enhance the online presence and reputation of the real estate firm through strategic public relations efforts

Pain Points

  • Difficulty in measuring the ROI of marketing campaigns
  • Struggling to keep up with rapidly changing digital marketing trends
  • Inability to personalize marketing messages effectively across different channels

Berman Group Geographic Distribution

The primary markets are the United States (80%), followed by the United Kingdom (7%), Canada (5%), Australia (4%), and France (4%), reflecting Berman Group's strong presence in major English-speaking economies and expanding global reach.

Top Countries

United States flag

United States

80%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
Australia flag

Australia

4%
France flag

France

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people (65%) and have a high income level (60%), aligning with the focus on luxury and high-end services.

Employment Status

Income Distribution

Education Level

Berman Group Behavior Analysis

Behavior Profile

Luxury Travel
Fine Dining
Art & Design
Fashion
Philanthropy
Social Media Engagement
Online Shopping
Brand Loyalty
Digital Content Consumption
Event Attendance
Networking
Tech Savviness
Early Adopters
Influence Marketing
Exclusive Experiences
Trend Setters

Device Breakdown

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