Berman Group Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Makovsky

Rubenstein Public Relations

Top Marketing Channels

Makovsky

Content Marketing
Examples: Thought leadership articles, Industry reports, Case studies
Campaigns: Makovsky Insights Series, ESG Communications Guide, Digital Transformation Whitepaper

Digital PR & Media Relations
Examples: Online newsrooms, Influencer outreach, Media pitches
Campaigns: FinTech Innovation Spotlight, Healthcare Leadership Interviews, Real Estate Market Outlook

Social Media Marketing
Examples: LinkedIn company page updates, Twitter news commentary, Industry event live coverage
Campaigns: Makovsky Daily Insights, #FutureOfPR Discussions, Client Success Stories

Direct Sales / Business Development
Client prospecting, Proposal development, Relationship building
Strategic Partnership Outreach, New Client Acquisition Program, Customized Solutions Pitch

Networking & Events
Industry conferences, Panel discussions, Exclusive client dinners
Makovsky Executive Breakfast Series, Sponsorship of Industry Summits, Targeted Client Receptions

Referral Programs
Client testimonials, Partner recommendations, Word-of-mouth
Client Referral Incentive, Alliance Partner Co-marketing, Industry Association Endorsements

Strong reputation in financial and healthcare sectors

Expertise in crisis communications

Established media relationships.

May be perceived as traditional compared to newer digital agencies

Less emphasis on creative production compared to full-service agencies

Potential over-reliance on traditional PR tactics.

Expansion into emerging tech and ESG communications

Leveraging data analytics for PR effectiveness

Diversifying service offerings beyond core PR.

Intense competition from larger diversified agencies

Rapid changes in media landscape

Client demand for integrated marketing services.