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BeProduct Target Audience
BeProduct's target audience consists of fashion and lifestyle brands, retailers, wholesalers, and manufacturers. These companies range from emerging brands needing to adapt quickly to established enterprises looking to modernize their product development processes. They share a common need to manage complex product lifecycles, enhance collaboration among teams (designers, product managers, suppliers), accelerate time to market, reduce costs related to sampling and revisions, and improve product quality. The target audience is characterized by companies that need to be responsive to market trends and customer demands while also embracing digital transformation in design and product creation.
User Segments
Age: 42
Gender: Female
Occupation: Design Director, Women's Apparel Sector
Education: Master's Degree, Business Administration
Age: 48
Gender: Male
Occupation: VP of Product Development, Lifestyle Retail Chain
Education: Bachelor's Degree, Textile Engineering
Age: 39
Gender: Female
Occupation: Product Manager, Sustainable Fashion Brand
Education: Bachelor's Degree, Fashion Design
Ava Sterling
Goals
- Implement a PLM system that streamlines the entire product development lifecycle, from concept to production
- Improve collaboration and communication among design, product management, and sourcing teams
- Reduce time to market for new products and improve responsiveness to market trends.
Pain Points
- Lack of real-time visibility into the product development process leads to delays
- Difficulty in managing multiple versions of tech packs and design files
- Inefficient communication with suppliers results in errors and increased costs.
BeProduct Geographic Distribution
The primary markets are the United States and United Kingdom, followed by Western Europe, China, and Australia, reflecting the global reach of fashion and lifestyle brands.
Top Countries
United States
United Kingdom
Germany
China
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users predominantly live in households of 2-4 people, with a medium to high income level, enabling them to invest in innovative PLM solutions.
Employment Status
Income Distribution
Education Level
BeProduct Behavior Analysis
Behavior Profile
Device Breakdown
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