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BeProduct Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Head of Product Development
Education: Master's Degree, Fashion Management
Age: 45
Gender: Male
Occupation: Chief Operating Officer (COO)
Education: Master's Degree, Supply Chain Management
Age: 32
Gender: Female
Occupation: Creative Director / Design Lead
Education: Bachelor's Degree, Fashion Design
Evelyn Chen
Goals
- To significantly reduce time-to-market for new collections by streamlining product development processes
- To centralize all product data and communication to eliminate silos and improve global team collaboration
- To enhance product quality and consistency across all production stages through better data management and visualization.
Pain Points
- Constant delays and rework due to miscommunication and fragmented data across teams and vendors
- High costs associated with physical sampling and revisions that slow down the development cycle
- Difficulty in tracking and managing numerous design iterations and approvals effectively.
BeProduct Geographic Distribution
The primary market is the US and UK, reflecting strong fashion industries. European countries follow, indicating a global but concentrated market focus.
Top Countries
United States
United Kingdom
Germany
France
Italy
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households with medium to high income, indicating established professionals or business owners.
Employment Status
Income Distribution
Education Level
BeProduct Behavior Analysis
Behavior Profile
Device Breakdown
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