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Ssessa Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Head of Digital Transformation

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Chief Technology Officer (CTO)

Education: Master's Degree, Computer Science

Age: 35

Gender: Male

Occupation: IT Director

Education: Bachelor's Degree, Information Technology

Aisha Rahman

Aisha Rahman

Age: 38
Gender: Female
Occupation: Head of Digital Transformation
Education: Master's Degree, Business Administration
Industry: Technology Consulting
Channels: LinkedInYouTubeX

Goals

  • Lead the successful digital transformation initiatives within her organization to improve efficiency and competitiveness
  • Identify and implement innovative tech solutions that drive significant business growth and achieve measurable ROI
  • Foster a culture of technological adoption and continuous improvement across various departments.

Pain Points

  • Difficulty in getting executive buy-in for new technology investments due to perceived high costs
  • Integrating disparate legacy systems into a cohesive digital ecosystem
  • Finding reliable and skilled technology partners who understand specific regional challenges and opportunities.

Ssessa Geographic Distribution

Ssessa focuses on Ghana and the USA, with significant presence in key African markets like Nigeria, Kenya, and South Africa.

Top Countries

Ghana flag

Ghana

45%
United States flag

United States

25%
Nigeria flag

Nigeria

10%
Kenya flag

Kenya

7%
South Africa flag

South Africa

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in medium to high-income households (3-4 members), capable of investing in tech solutions.

Employment Status

Income Distribution

Education Level

Ssessa Behavior Analysis

Behavior Profile

Innovation
Technology Adoption
Problem Solving
Strategic Planning
Data-Driven Decisions
Seeking Tailored Solutions
Continuous Improvement
Collaboration
User Experience Focus
Ethical Practices
Social Impact
Learning & Development
Risk Management
Long-Term Vision
Digital Literacy
Networking
Community Engagement
Adaptability
Seeking Partnerships
Transparency

Device Breakdown

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