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Ssessa Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Head of Digital Transformation
Education: Master's Degree, Business Administration
Age: 45
Gender: Male
Occupation: Chief Technology Officer (CTO)
Education: Master's Degree, Computer Science
Age: 35
Gender: Male
Occupation: IT Director
Education: Bachelor's Degree, Information Technology
Aisha Rahman
Goals
- Lead the successful digital transformation initiatives within her organization to improve efficiency and competitiveness
- Identify and implement innovative tech solutions that drive significant business growth and achieve measurable ROI
- Foster a culture of technological adoption and continuous improvement across various departments.
Pain Points
- Difficulty in getting executive buy-in for new technology investments due to perceived high costs
- Integrating disparate legacy systems into a cohesive digital ecosystem
- Finding reliable and skilled technology partners who understand specific regional challenges and opportunities.
Ssessa Geographic Distribution
Ssessa focuses on Ghana and the USA, with significant presence in key African markets like Nigeria, Kenya, and South Africa.
Top Countries
Ghana
United States
Nigeria
Kenya
South Africa
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in medium to high-income households (3-4 members), capable of investing in tech solutions.
Employment Status
Income Distribution
Education Level
Ssessa Behavior Analysis
Behavior Profile
Device Breakdown
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