BeeCuick's target audience consists of two primary groups: suppliers (vendors) and hotels (buyers). The supplier target audience includes businesses that provide products or services to the hotel industry, such as food and beverage suppliers, furniture manufacturers, linen providers, technology vendors, and various other service providers. The hotel target audience includes hotel owners, general managers, purchasing managers, and other decision-makers involved in sourcing products and services for their establishments. BeeCuick aims to connect these two groups, facilitating B2B transactions within the hotel industry.