Beacon Interactive's target audience is primarily the U.S. Department of Defense (DoD), including the U.S. Navy and Army. This encompasses individuals and teams responsible for asset maintenance, operational logging, energy management, and innovation management. The audience also includes partners and allies of the U.S. DoD. Their focus is on those involved in edge operations, maintenance and sustainment activities and anyone who would benefit from digital transformation to improve efficiency, visibility, and security of operations. The company also targets those responsible for robotic vehicles, unmanned systems, and streamlining Navy operations across various ship classes and shore-based locations.