Find stats on top websites
Better Business Bureau Target Audience
User Segments
Age: 22
Gender: Male
Occupation: University Student
Education: Bachelor's Degree
Age: 29
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Age: 34
Gender: Male
Occupation: Customer Service Representative
Education: High School
Savvy Student Sam
Age: 22
Gender: Male
Occupation: University Student
Education: Bachelor's Degree
Industry: E-commerce
Channels: YouTubeInstagramTikTok
Goals
- To find reliable product reviews before making any online purchases
- To avoid being scammed when buying from new online stores
- To quickly resolve any issues with unsatisfactory products or services.
Pain Points
- Difficulty in discerning genuine reviews from fake ones online
- Dealing with unresponsive customer service after a bad purchase
- The time-consuming process of comparing multiple products and sellers.
Better Business Bureau Geographic Distribution
Primarily North American focused with significant presence in the US and Canada, but with some international reach.
Top Countries
United States
65%
Canada
15%
Mexico
5%
United Kingdom
3%
Australia
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly medium-income households of 2-4 people, seeking reliable solutions for everyday needs.
Employment Status
Income Distribution
Education Level
Better Business Bureau Behavior Analysis
Behavior Profile
informed decisions
researching credibility
resolving disputes
online reviews
ethical consumption
seeking reliable information
digital security
visual content
traditional online engagement
building reputation
customer satisfaction
distinguishing reviews
verifying legitimacy
advocating policies
community involvement
Device Breakdown
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