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Better Business Bureau Target Audience
BBB's target audience is primarily consumers seeking reliable businesses. They also target businesses themselves, offering accreditation and resources to enhance their trustworthiness and reputation.
User Segments
Better Business Bureau Geographic Distribution
The primary market for BBB is the United States and Canada, aligning with their physical presence. Expanding to other English-speaking countries with similar consumer behavior presents an opportunity.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience consists of diverse household sizes, with a significant portion in the middle-income range, highlighting the need for informed purchasing across income levels.
Employment Status
Income Distribution
Education Level
Better Business Bureau Behavior Analysis
Behavior Profile
Device Breakdown
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