Top Marketing Strategies for Better Business Bureau

Better Business Bureau User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Project Manager

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Finding a trustworthy local contractor for home renovations to ensure quality work within budget
• Researching and comparing different car insurance providers to get the best coverage at a competitive price
• Planning a family vacation and looking for reputable travel agencies and accommodations with positive reviews

Frustrations

• Encountering unreliable contractors who provide inaccurate quotes or deliver subpar work
• Feeling overwhelmed by the number of choices and difficulty in verifying the credibility of online businesses
• Wasting time on scam websites or businesses that engage in deceptive practices

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Associate's Degree, Business Management

Preferred platforms

GOALS

• Getting accredited by the BBB to build trust with potential customers and enhance business reputation
• Resolving a customer dispute fairly and amicably to maintain a positive brand image
• Staying informed about the latest scams and fraud tactics to protect his business and customers

Frustrations

• Dealing with negative online reviews that could potentially harm his business reputation
• Managing customer disputes effectively and efficiently to minimize negative impact
• Protecting his business from online scams and fraudulent activities that could lead to financial losses

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Marketing Specialist

Industry :

E-commerce

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Identifying and partnering with ethical and trustworthy influencers to promote her company's products
• Researching consumer trends and preferences to inform marketing campaigns and product development
• Building a strong online presence and positive brand reputation to attract and retain customers

Frustrations

• Encountering fake influencers or those with questionable reputations
• Falling victim to online scams or fraudulent marketing schemes
• Protecting her company's online reputation from negative reviews and potential brand attacks

Better Business Bureau Geographic and Demographic Insights

Geographic Insights: The primary market for BBB is the United States and Canada, aligning with their physical presence. Expanding to other English-speaking countries with similar consumer behavior presents an opportunity.

Demographic Insights: BBB appeals to a wide age range, with a slight skew towards females. This suggests a broad user base concerned about trust and reliability in various life stages.

Better Business Bureau Socio-economic Profile

Household and Income Insights: The target audience consists of diverse household sizes, with a significant portion in the middle-income range, highlighting the need for informed purchasing across income levels.

Educational and Employment Insights: The majority of users are employed full-time with at least a high school education, emphasizing the platform's relevance for daily transactions and informed decision-making.

Better Business Bureau Behavioral Insights

Interest-Based Insights: BBB users show interest in consumer reviews, local businesses, scam prevention, online shopping, home services, and financial literacy, indicating a desire for safe and informed consumer choices.

Technology and Social Media Usage: BBB's audience primarily uses Facebook, Youtube, and Instagram and accesses services through desktop and mobile devices, signifying a need for strong online presence across platforms.

Better Business Bureau Top Competitors