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The Better Business Bureau (BBB) is a non-profit organization focused on advancing marketplace trust. They connect consumers with reliable businesses, provide business accreditation, and offer resources for dispute resolution and scam prevention.
Company : Better Business Bureau
Industry : Consumer ProtectionMarketplace TrustBusiness Accreditation
Better Business Bureau Key Value propositions
Better Business Bureau Latest news
BBB: The Sign of a Better Business | Better Business Bureau®
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a ...
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Better Business Bureau SWOT Analysis
Strengths
Recognized brandLarge network of businessesExtensive database of reviews
Weaknesses
Reliance on voluntary participationLimited enforcement powerPotential bias in reviews
Opportunities
Expand digital presencePartner with government agenciesOffer services globally
Threats
Competition from online review platformsDecreasing consumer trust in institutionsChanging business practices
Top Marketing Strategies for Better Business Bureau
Better Business Bureau User Persona
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Better Business Bureau Geographic and Demographic Insights
Geographic Insights: The primary market for BBB is the United States and Canada, aligning with their physical presence. Expanding to other English-speaking countries with similar consumer behavior presents an opportunity.
United States
90%
Canada
5%
United Kingdom
1.5%
Australia
1%
Mexico
0.5%
Demographic Insights: BBB appeals to a wide age range, with a slight skew towards females. This suggests a broad user base concerned about trust and reliability in various life stages.
Better Business Bureau Socio-economic Profile
Household and Income Insights: The target audience consists of diverse household sizes, with a significant portion in the middle-income range, highlighting the need for informed purchasing across income levels.
Educational and Employment Insights: The majority of users are employed full-time with at least a high school education, emphasizing the platform's relevance for daily transactions and informed decision-making.
Better Business Bureau Behavioral Insights
Interest-Based Insights: BBB users show interest in consumer reviews, local businesses, scam prevention, online shopping, home services, and financial literacy, indicating a desire for safe and informed consumer choices.
Technology and Social Media Usage: BBB's audience primarily uses Facebook, Youtube, and Instagram and accesses services through desktop and mobile devices, signifying a need for strong online presence across platforms.
Better Business Bureau Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Yelp | 45% | Restaurant Reviews, Local Business Listings, Social Networking |
Trustpilot | 30% | Online Business Reviews, Customer Feedback Management, Brand Reputation Monitoring |
Google Business Profile | 20% | Local Business Listings, Customer Reviews, Business Information Management |