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Executive Summary
The Better Business Bureau (BBB) is a non-profit organization focused on advancing marketplace trust. They connect consumers with reliable businesses, provide business accreditation, and offer resources for dispute resolution and scam prevention.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Better Business Bureau Top Products
Brand Positioning
Customer Sentiments
Better Business Bureau Key Value Propositions
Better Business Bureau SWOT Analysis
Strengths
Recognized brand
Large network of businesses
Extensive database of reviews
Weaknesses
Reliance on voluntary participation
Limited enforcement power
Potential bias in reviews
Opportunities
Expand digital presence
Partner with government agencies
Offer services globally
Threats
Competition from online review platforms
Decreasing consumer trust in institutions
Changing business practices
BBB operates within the consumer protection and marketplace trust industry. They play a significant role in influencing consumer choices and promoting ethical business practices.
Market Growth Stage
Pace of Market Growth
Better Business Bureau Target Audience
Geographic Insights
The primary market for BBB is the United States and Canada, aligning with their physical presence. Expanding to other English-speaking countries with similar consumer behavior presents an opportunity.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
1.5% market share
Australia
1% market share
Mexico
0.5% market share
Better Business Bureau Audience Segments
BBB's target audience is primarily consumers seeking reliable businesses. They also target businesses themselves, offering accreditation and resources to enhance their trustworthiness and reputation.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Better Business Bureau
Content Marketing and SEO Optimization
Create valuable content for both consumers and businesses on topics like ethical business practices, scam prevention, and consumer rights. Optimize the BBB website for search engines to increase organic traffic and visibility.
Learn moreSocial Media Engagement and Influencer Marketing
Develop a strong social media presence across relevant platforms to engage with both consumers and businesses. Partner with industry influencers to promote BBB services and raise awareness about ethical business practices.
Learn moreData-Driven Business Insights and Reporting
Leverage data analytics to identify trends in consumer behavior, business practices, and scam activity. Provide businesses with valuable insights and reports to improve their reputation and customer engagement.
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