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Better Business Bureau

The Better Business Bureau (BBB) is a non-profit organization focused on advancing marketplace trust. They connect consumers with reliable businesses, provide business accreditation, and offer resources for dispute resolution and scam prevention.

Company : Better Business Bureau

Industry : Consumer ProtectionMarketplace TrustBusiness Accreditation

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Yelp
Trustpilot
Google Business Profile

Better Business Bureau Key Value propositions

Trust
Reliability
Customer Satisfaction
Dispute Resolution

Better Business Bureau SWOT Analysis

Strengths

Recognized brandLarge network of businessesExtensive database of reviews

Weaknesses

Reliance on voluntary participationLimited enforcement powerPotential bias in reviews

Opportunities

Expand digital presencePartner with government agenciesOffer services globally

Threats

Competition from online review platformsDecreasing consumer trust in institutionsChanging business practices

Top Marketing Strategies for Better Business Bureau

Content Marketing and SEO Optimization

Create valuable content for both consumers and businesses on topics like ethical business practices, scam prevention, and consumer rights. Optimize the BBB website for search engines to increase organic traffic and visibility.

Social Media Engagement and Influencer Marketing

Develop a strong social media presence across relevant platforms to engage with both consumers and businesses. Partner with industry influencers to promote BBB services and raise awareness about ethical business practices.

Data-Driven Business Insights and Reporting

Leverage data analytics to identify trends in consumer behavior, business practices, and scam activity. Provide businesses with valuable insights and reports to improve their reputation and customer engagement.

Apply these strategies to your business with just one-click at Waxwing.ai

Better Business Bureau User Persona

Better Business Bureau Geographic and Demographic Insights

Geographic Insights: The primary market for BBB is the United States and Canada, aligning with their physical presence. Expanding to other English-speaking countries with similar consumer behavior presents an opportunity.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    1.5%

  • Australia flag

    Australia

    1%

  • Mexico flag

    Mexico

    0.5%

Demographic Insights: BBB appeals to a wide age range, with a slight skew towards females. This suggests a broad user base concerned about trust and reliability in various life stages.

Age Distribution

Gender Distribution

Better Business Bureau Socio-economic Profile

Household and Income Insights: The target audience consists of diverse household sizes, with a significant portion in the middle-income range, highlighting the need for informed purchasing across income levels.

Educational and Employment Insights: The majority of users are employed full-time with at least a high school education, emphasizing the platform's relevance for daily transactions and informed decision-making.

Households Size

Income Distribution

Education Level

Employment Status

Better Business Bureau Behavioral Insights

Interest-Based Insights: BBB users show interest in consumer reviews, local businesses, scam prevention, online shopping, home services, and financial literacy, indicating a desire for safe and informed consumer choices.

Technology and Social Media Usage: BBB's audience primarily uses Facebook, Youtube, and Instagram and accesses services through desktop and mobile devices, signifying a need for strong online presence across platforms.

Interests

Consumer ReviewsLocal BusinessScamsConsumer ProtectionOnline ShoppingHome ServicesFinancial Literacy

Device Breakdown

Social Media Usage

Better Business Bureau Top Competitors

Competitor
Estimated market share
Top domains
Yelp45%Restaurant Reviews, Local Business Listings, Social Networking
Trustpilot30%Online Business Reviews, Customer Feedback Management, Brand Reputation Monitoring
Google Business Profile20%Local Business Listings, Customer Reviews, Business Information Management

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