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Intrinsic Therapeutics Target Audience

The target audience for Barricaid includes both physicians and patients. For physicians, specifically spine surgeons, the focus is on providing a solution to address large annular defects during discectomy procedures, with the goal of reducing reherniation and reoperation rates. The marketing emphasizes clinical evidence, ease of use, and the benefits of preserving more of the patient's disc. For patients, the target audience includes individuals suffering from herniated discs who are considering or have undergone discectomy. The messaging highlights the benefits of Barricaid in reducing the risk of reherniation, minimizing pain, and improving long-term outcomes. The company also targets patients who have previously undergone discectomy and are experiencing recurrent symptoms.

User Segments

Age: 52

Gender: Male

Occupation: Attending Spine Surgeon, Private Practice, United States of America (USA) and affiliated with a medical center in CA, USA . Also act as adjunct Faculty to a Medical School within the USA teaching hospital and medical residency in Orthopedic Surgery . Volunteer to Medical School Committees such as Curriculum, Professional Standards, Admissions and Professionalism.. This committee member may review applicants to the school as well as medical student professionalism issues and other duties as assigned by the Dean of the Medical School.. . I also volunteer and mentor medical students on their path to orthopedic surgery residency. Also work with the Orthopedic Residency Director to assist them in their career choice and development as well as guide them in their future endeavors.. . Also oversee orthopedic research projects with medical students and residents and present to the scientific orthopedic community nationally and internationally. Also invited Faculty by various orthopedic device companies to teach surgeons on orthopedic techniques and instrumentation to better outcomes in their orthopedic surgery practice.. My work also involves volunteer Medical Review of the orthopedic peer reviewed publications (journals). . I also serve on Medical Expert Witness Cases and Orthopedic Consultant cases in a similar field and endeavor.. Also a volunteer member of the Admissions Committee to Orthopedic Surgical Residency Program affiliated with a large medical center.. Also participate in local community service activities and volunteer opportunities (medical or non-medical). In this aspect may sit on review boards and make volunteer decisions with volunteer members in the city of their residence.. In this aspect may be assigned various duties on civic review committees.. .. Mentor medical students on their paths to orthopedic surgical residency.. In this aspect may sit on review boards and make volunteer decisions with volunteer members in the city of their residence.. In this aspect may be assigned various duties on civic review committees.. The surgeons role is to perform a surgical procedure on an orthopedic patient.. The surgeons role is to use the implants to perform this surgical procedure and improve the quality of the patients bone.. I also perform a lot of computer work.. I also attend a lot of meetings and conferences to stay current on surgical implants.. In my capacity I also teach Orthopedic Surgical Residents.. My surgical specialty is Total Joint Arthroplasty and Reconstructive Surgery.. My sub-specialty is in Total Joint Replacements and Sports Medicine.. I participate and present research at national meetings, teaching lectures to orthopedic residents and assist them with surgical cases.. I am also the Orthopedic Trauma Service Chief.. This is also inclusive of hip and knee replacements and reconstructive surgeries in total hip and total knee arthroplasty procedures. . Also teach medical students surgical techniques.. I also help publish peer reviewed journals. (orthopedic surgery related publications). ... Surgical innovation is important to my practice.. I have authored peer-reviewed publications, presented at national conferences, lectured medical students, assisted orthopedic residents in surgical cases. I mentor medical students. I attend meetings and conferences to stay abreast of what is new in surgical techniques, technology and medical device implantations. I serve as an admissions committee volunteer to orthopedic surgical residency program. I serve as adjunct faculty to medical school curriculum. I volunteer on Medical Review Boards for orthopedic journals. I volunteer in medical expert witness cases and orthopedic consultant cases in a similar endeavor.

Education: Doctorate Degree, MD

Age: 48

Gender: Female

Occupation: Spine Surgeon, Hospital Setting, United States of America (USA) and affiliated with several hospitals. Chief Surgeon in Orthopedic Surgery . Also act as adjunct Faculty to a Medical School teaching hospital and medical residency in Orthopedic Surgery. . I also volunteer and mentor medical students on their path to orthopedic surgery residency. Work with the Orthopedic Residency Director to assist them in career choice and development.. . The surgeons role is to perform a surgical procedure on an orthopedic patient.. The surgeons role is to use the implants to perform this surgical procedure and improve the quality of the patients bone.. .I also attend a lot of meetings and conferences to stay current on surgical implants.. My surgical specialty is Total Joint Arthroplasty and Reconstructive Surgery.. My sub-specialty is in Total Joint Replacements and Sports Medicine... I participate and present research at national meetings, teaching lectures to orthopedic residents and assist them with surgical cases.. I am also the Orthopedic Trauma Service Chief.. I also teach medical students surgical techniques.. . I also help publish peer reviewed journals. (orthopedic surgery related publications).. Innovation is important to my practice.. . I have authored peer-reviewed publications, presented at national conferences, lectured medical students, assisted orthopedic residents in surgical cases. Innovation is important to my practice.. . I have authored peer-reviewed publications, presented at national conferences, lectured medical students, assisted orthopedic residents in surgical cases. I attend meetings and conferences to stay abreast of what is new in surgical techniques, technology and medical device implantations. I also perform a lot of computer work and publish research in orthopedic surgical related procedures. I also volunteer and mentor medical students on their path to orthopedic surgery residency and continue to assist residents with their career choice and development.

Education: Professional Degree, DO

Age: 60

Gender: Male

Occupation: Medical Director, Spine Center, United States of America (USA). Also works as consultant Faculty to a Medical Device Company to improve orthopedic techniques and instrumentation. .The Medical Director works to review, improve and help develop the overall service line of orthopedic services . In my capacity I also teach Orthopedic Surgical Residents.. Surgical innovation is important to my practice .Innovation is important to my practice I consult for medical device companies to help them research and improve orthopedic surgical implantation products.. I also attend a lot of meetings and conferences to stay current on surgical implants..

Education: Master's Degree, Healthcare Administration

Dr. Robert Anderson

Dr. Robert Anderson

Age: 52
Gender: Male
Occupation: Attending Spine Surgeon, Private Practice, United States of America (USA) and affiliated with a medical center in CA, USA . Also act as adjunct Faculty to a Medical School within the USA teaching hospital and medical residency in Orthopedic Surgery . Volunteer to Medical School Committees such as Curriculum, Professional Standards, Admissions and Professionalism.. This committee member may review applicants to the school as well as medical student professionalism issues and other duties as assigned by the Dean of the Medical School.. . I also volunteer and mentor medical students on their path to orthopedic surgery residency. Also work with the Orthopedic Residency Director to assist them in their career choice and development as well as guide them in their future endeavors.. . Also oversee orthopedic research projects with medical students and residents and present to the scientific orthopedic community nationally and internationally. Also invited Faculty by various orthopedic device companies to teach surgeons on orthopedic techniques and instrumentation to better outcomes in their orthopedic surgery practice.. My work also involves volunteer Medical Review of the orthopedic peer reviewed publications (journals). . I also serve on Medical Expert Witness Cases and Orthopedic Consultant cases in a similar field and endeavor.. Also a volunteer member of the Admissions Committee to Orthopedic Surgical Residency Program affiliated with a large medical center.. Also participate in local community service activities and volunteer opportunities (medical or non-medical). In this aspect may sit on review boards and make volunteer decisions with volunteer members in the city of their residence.. In this aspect may be assigned various duties on civic review committees.. .. Mentor medical students on their paths to orthopedic surgical residency.. In this aspect may sit on review boards and make volunteer decisions with volunteer members in the city of their residence.. In this aspect may be assigned various duties on civic review committees.. The surgeons role is to perform a surgical procedure on an orthopedic patient.. The surgeons role is to use the implants to perform this surgical procedure and improve the quality of the patients bone.. I also perform a lot of computer work.. I also attend a lot of meetings and conferences to stay current on surgical implants.. In my capacity I also teach Orthopedic Surgical Residents.. My surgical specialty is Total Joint Arthroplasty and Reconstructive Surgery.. My sub-specialty is in Total Joint Replacements and Sports Medicine.. I participate and present research at national meetings, teaching lectures to orthopedic residents and assist them with surgical cases.. I am also the Orthopedic Trauma Service Chief.. This is also inclusive of hip and knee replacements and reconstructive surgeries in total hip and total knee arthroplasty procedures. . Also teach medical students surgical techniques.. I also help publish peer reviewed journals. (orthopedic surgery related publications). ... Surgical innovation is important to my practice.. I have authored peer-reviewed publications, presented at national conferences, lectured medical students, assisted orthopedic residents in surgical cases. I mentor medical students. I attend meetings and conferences to stay abreast of what is new in surgical techniques, technology and medical device implantations. I serve as an admissions committee volunteer to orthopedic surgical residency program. I serve as adjunct faculty to medical school curriculum. I volunteer on Medical Review Boards for orthopedic journals. I volunteer in medical expert witness cases and orthopedic consultant cases in a similar endeavor.
Education: Doctorate Degree, MD
Industry: Spine Surgery
Channels: LinkedInYouTubeResearchGate

Goals

  • Minimize reherniation rates in discectomy patients
  • Improve long-term patient outcomes and quality of life
  • Efficiently integrate innovative solutions like Barricaid into surgical practice.

Pain Points

  • High reoperation rates despite meticulous discectomy
  • Difficulty in managing patients with large annular defects
  • Keeping up with the latest advancements in surgical techniques and technologies.

Intrinsic Therapeutics Geographic Distribution

The primary market is the United States, given the FDA approval and company presence. Other significant markets could include countries with advanced healthcare systems and a high prevalence of back pain.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target users are mainly in 2-member or 3-4 member households, with a mix of medium and high-income levels, reflecting both the surgeons and patients.

Employment Status

Income Distribution

Education Level

Intrinsic Therapeutics Behavior Analysis

Behavior Profile

Medical Technology
Spine Surgery
Orthopedics
Healthcare Innovation
Clinical Research
Minimally Invasive Surgery
Patient Outcomes
Reherniation Prevention
Discectomy
Annular Defect Closure
Surgical Procedures
Online Forums
Support Groups
Product Reviews
Physician Referrals

Device Breakdown

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