Intrinsic Therapeutics : Market and Competitor Analysis

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Barricaid, developed by Intrinsic Therapeutics, is a bone-anchored implant designed to reduce the risk of reherniation following discectomy surgery for lumbar disc herniations. The implant aims to close large annular defects, promoting healing and preventing future disc material from escaping. Barricaid is FDA-approved and clinically proven to reduce reherniation and reoperation rates.

Company : Intrinsic Therapeutics

Industry : Medical DevicesSpine HealthBiotechnology

Major Markets

United States

Canada

Australia

Key Competitors

Centinel Spine

NuVasive

Zimmer Biomet

Intrinsic Therapeutics Key Value propositions

Reherniation Prevention

Minimally Invasive

Bone-Anchored Implant

Faster Recovery

Intrinsic Therapeutics Latest news

Technology - Barricaid

The reason is Barricaid, a pioneering annular closure device (ACD) that has demonstrated significant benefits through more than a decade of clinical research ...

Can Exercise Cure a Herniated Disc?

Jun 6, 2022 ... It is just as important to stop if you are noticing any new or increasingly severe discomfort. ... A new treatment, Barricaid, is a bone-anchored ...

ANNULAR CLOSURE - Patient Education Brochure

This brochure will provide you with information about the Barricaid® Annular. Closure Device (ACD), also referred to as “Barricaid,” a new treatment intended.

How Long Is Recovery from a Discectomy?

Nov 3, 2021 ... It's also important to follow the post-procedure instructions you'll be given. ... Fortunately, there's a new treatment available: Barricaid.

Intrinsic Therapeutics SWOT Analysis

Strengths

Clinically proven to reduce reherniation ratesFDA-approved productMinimally invasive procedure

Weaknesses

Limited market penetrationDependence on surgeon adoptionReimbursement challenges

Opportunities

Expand into international marketsDevelop new applications for the technologyPartner with hospitals and healthcare systems

Threats

Competition from other medical device companiesChanges in healthcare policyProduct liability lawsuits

Top Marketing Strategies for Intrinsic Therapeutics

Targeted Digital Marketing Campaign

Develop a comprehensive digital marketing campaign targeting both spine surgeons and potential patients. This will raise awareness about Barricaid and its benefits, attracting qualified leads and driving conversions.

Strategic Partnerships and Collaborations

Collaborate with key opinion leaders in the spine surgery field to generate clinical evidence and increase adoption. Partner with organizations like patient advocacy groups to build trust and credibility within the target audience.

Patient Education and Awareness Programs

Develop informative materials and resources to educate patients about Barricaid and its potential benefits. Host webinars and seminars to reach a wider audience and address patient concerns, ultimately increasing demand for the product.

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Intrinsic Therapeutics User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Sales Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Return to playing golf without back pain after discectomy surgery, hoping to regain his previous swing and stamina
Manage his post-surgery pain without relying heavily on painkillers, aiming for a long-term solution that minimizes medication dependence
Improve his core strength and flexibility to prevent future back issues, seeking a personalized exercise plan that caters to his specific needs and limitations

Frustrations

Experiencing lingering back pain that limits his mobility and prevents him from enjoying his favorite activities
Worrying about the possibility of reherniation and the need for additional surgery, impacting his peace of mind
Feeling frustrated with the slow recovery process and the impact it has on his professional and personal life

Name:

Susan Chen

Age :

55

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Return to work and manage her classroom without experiencing debilitating back pain, aiming for a pain-free experience that allows her to focus on her students
Maintain an active lifestyle and enjoy hobbies like gardening and hiking without fear of re-injury, prioritizing her physical well-being and enjoyment of life
Minimize the use of pain medication to avoid potential side effects and maintain a clear mind, seeking natural pain management alternatives and a long-term solution for her back health

Frustrations

Dealing with persistent back pain that interferes with her ability to stand for long periods and engage in physical activities with her students
Feeling apprehensive about the risk of reherniation and the potential disruption it could cause to her work and personal life
Struggling to find effective pain management strategies that provide long-term relief without unwanted side effects, impacting her quality of life

Name:

David Rodriguez

Age :

38

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

Return to his physically demanding job in construction without risking further back injury, seeking a solution that provides stability and confidence in his daily tasks
Regain his full range of motion and strength to perform his job duties efficiently and safely, aiming to resume his pre-injury physical capacity and avoid limitations
Minimize the risk of reherniation and the potential financial burden of additional surgery or time off work, prioritizing his long-term health and financial security

Frustrations

Experiencing limitations in his ability to lift heavy objects and perform other physically demanding tasks, impacting his job performance and earning potential
Feeling anxious about the possibility of re-injury and the uncertainty surrounding his future employment in a physically demanding field
Dealing with persistent pain and discomfort that affects his sleep, mood, and overall quality of life, making it challenging to manage daily activities

Intrinsic Therapeutics Geographic and Demographic Insights

Geographic Insights: The United States is the primary market for Barricaid, representing a significant majority of users. Canada, Australia, the UK, and Germany constitute smaller, yet growing markets.

Top Countries

United States
90%
Canada
3%
Australia
2%
United Kingdom
1.5%
Germany
1%

Demographic Insights: Target users are primarily aged 35-64, with a slightly higher representation of females. This aligns with the demographics of individuals experiencing age-related spinal issues.

Age Distribution

Gender Distribution

Intrinsic Therapeutics Socio-economic Profile

Household and Income Insights: Target users typically fall within middle-income brackets and have an average household size of 2-4 members, reflecting typical family structures.

Educational and Employment Insights: The majority of users are employed full-time or are business owners, suggesting a focus on individuals seeking to maintain their careers. Most possess a University or College level education.

Households Size

Income Distribution

Education Level

Employment Status

Intrinsic Therapeutics Behavioral Insights

Interest-Based Insights: Target users show interest in physical therapy, pain management, spine health, a healthy lifestyle, fitness, nutrition, and back pain support groups.

Technology and Social Media Usage: Users are active on social media, particularly Facebook, YouTube, and Instagram. They primarily use desktops, followed by Android and iOS devices.

Interests

Physical therapyPain managementSpine healthHealthy lifestyleFitness and exerciseNutritionBack pain support groups

Device Breakdown

Social Media Usage

Intrinsic Therapeutics Top Competitors

Competitor	Estimated market share	Top domains
Centinel Spine	35.2%	Spinal Implants, Motion Preservation, Minimally Invasive Surgery
NuVasive	32.8%	Minimally Invasive Surgery, Spinal Instrumentation, Cervical Disc Replacement
Zimmer Biomet	32%	Joint Reconstruction, Trauma Care, Spine Products

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