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Banked is a payment platform that facilitates real-time account-to-account (A2A) bank payments. It aims to provide a faster, more secure, and cost-effective alternative to traditional payment methods like cards. Their 'Pay by Bank' solution enables customers to pay directly from their bank accounts via various channels, including checkout buttons, payment links, and QR codes. Banked offers a range of products, including checkout solutions, payment links, payouts, refunds, and reporting tools, all accessible through a single API. The company emphasizes security, compliance (SCA, PSD2), and fraud reduction, alongside features like instant settlements, customizable checkouts, and customer incentivization.
Major Markets
United Kingdom
United States
AustraliaKey Competitors
Select a competitor
Adyen
Checkout.com
Top Marketing Channels
Adyen
- Content Marketing
- Examples: Blog posts, Social media, Events
- Campaigns: Adyen Formula 1 partnership, Adyen City of London, Adyen's Diversity & Inclusion campaign
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry-Specific Websites
- Campaigns: Paid Search Campaigns, Display Ads, Remarketing Campaigns
- Events and Sponsorships
- Examples: Money20/20, E-commerce Expos, Fintech Webinars
- Campaigns: Sponsorships, Conferences, Webinars
Top Sales Channels
- Direct Sales
- Dedicated sales teams, Online demos, Partner portals
- Large enterprise account acquisition, SME onboarding program, Strategic partnership sales
- Partner Programs
- Referral bonuses, API integration support, Joint marketing efforts
- Referral program incentives, Integrator partnerships, Technology alliances
- Online Sales
- Online sign-up forms, Sales calls, Customized contracts
- Free trial sign-ups, Pricing plan promotions, Volume discount offers
Banked SWOT Analysis
Strengths
Global reach and brand recognition
Wide range of payment solutions
Strong technology infrastructure
Weaknesses
Complexity of platform for smaller merchants
Higher pricing compared to some competitors
Slower response times for smaller clients
Opportunities
Expansion into emerging markets
Development of new payment technologies
Strategic acquisitions of smaller fintech firms
Threats
Increasing competition from other payment providers
Potential regulatory changes
Cybersecurity threats
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