Find stats on top websites
Executive Summary
Banked is a fintech company that provides a real-time payment platform connecting banks, businesses, and consumers. Their platform facilitates secure and efficient account-to-account payments, offering a cost-effective alternative to traditional card-based transactions. They streamline online checkouts, payouts, refunds, and recurring payments.
Industries
Banked Top Products
Brand Positioning
Customer Sentiments
Banked Key Value Propositions
Banked SWOT Analysis
Strengths
Innovative real-time payment technology.
Strong focus on security and fraud prevention.
Partnerships with major banks and financial institutions.
Weaknesses
Relatively new entrant in a competitive market.
Limited brand awareness compared to established players.
Dependence on the adoption of open banking infrastructure.
Opportunities
Expansion into new geographic markets with high growth potential.
Development of new product offerings targeting specific business verticals.
Strategic partnerships with e-commerce platforms and payment gateways.
Threats
Increasing competition from both traditional financial institutions and fintech startups.
Regulatory changes and uncertainty surrounding open banking frameworks.
Security breaches or data privacy concerns could damage reputation and user trust.
Banked operates in the financial technology (Fintech) industry, specifically within the payments and open banking space. They specialize in account-to-account payments and offer solutions for businesses and banks.
Market Growth Stage
Pace of Market Growth
Banked Target Audience
Geographic Insights
Banked's primary market is the UK, followed by Australia due to their NAB partnership. They are also growing in other European markets like Germany and France.
Top Countries
United Kingdom
45% market share
Australia
20% market share
Germany
10% market share
France
10% market share
Netherlands
5% market share
Banked Audience Segments
Banked targets businesses of all sizes that require a payment platform. This includes e-commerce businesses, bill payment services, charities and more. They operate in the UK and Europe and have partnership with NAB in Australia.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Banked
Strategic Partnerships and Integrations
Collaborate with major banks, e-commerce platforms, and payment gateways to integrate Banked's solution into their systems, expanding reach and user base. This will increase adoption and brand visibility by tapping into existing customer networks.
Learn moreContent Marketing and Educational Campaigns
Create high-quality content showcasing the benefits of account-to-account payments for businesses, particularly highlighting cost savings and improved security. This will educate potential customers about the value proposition and drive conversions by demonstrating Banked's expertise.
Learn moreTargeted Advertising and User Acquisition
Utilize online advertising platforms to target businesses in relevant industries and regions, showcasing Banked's key features and benefits. This will generate qualified leads and drive user acquisition by reaching the right audience with tailored messaging.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
