Banked : Market and Competitor Analysis

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Banked is a fintech company that provides a real-time payment platform connecting banks, businesses, and consumers. Their platform facilitates secure and efficient account-to-account payments, offering a cost-effective alternative to traditional card-based transactions. They streamline online checkouts, payouts, refunds, and recurring payments.

Company : Banked

Industry : Financial TechnologyPaymentsOpen Banking

Major Markets

United Kingdom

Australia

Germany

Key Competitors

Stripe

Adyen

PayPal

Banked Key Value propositions

Real-Time Payments

Lower Transaction Fees

Seamless Integration

Enhanced Security

Banked Latest news

Banked : Real time payments for consumers, businesses and banks.

A global payments network built on modern banking rails. Banked powers real-time payments for consumers, businesses and banks, improving customer experience, ...

GetBanked - FDIC

Get Banked! Secure your money, simplify your life. Find a bank Vea esta página en español. Start your financial journey.

Real time payments for consumers, businesses and banks. - Banked

FIS, a global leader in financial technology, today announced it has entered a strategic partnership with Banked, a leading provider of open banking ...

Banked Ltd Announces $20 million Series A Funding Round Led by ...

Feb 14, 2022 ... Banked Ltd (“Banked”), provider of a new ... Banked Ltd (“Banked”), provider of a new ... important information, register for news email alert.

Banked SWOT Analysis

Strengths

Innovative real-time payment technology.Strong focus on security and fraud prevention.Partnerships with major banks and financial institutions.

Weaknesses

Relatively new entrant in a competitive market.Limited brand awareness compared to established players.Dependence on the adoption of open banking infrastructure.

Opportunities

Expansion into new geographic markets with high growth potential.Development of new product offerings targeting specific business verticals.Strategic partnerships with e-commerce platforms and payment gateways.

Threats

Increasing competition from both traditional financial institutions and fintech startups.Regulatory changes and uncertainty surrounding open banking frameworks.Security breaches or data privacy concerns could damage reputation and user trust.

Top Marketing Strategies for Banked

Strategic Partnerships and Integrations

Collaborate with major banks, e-commerce platforms, and payment gateways to integrate Banked's solution into their systems, expanding reach and user base. This will increase adoption and brand visibility by tapping into existing customer networks.

Content Marketing and Educational Campaigns

Create high-quality content showcasing the benefits of account-to-account payments for businesses, particularly highlighting cost savings and improved security. This will educate potential customers about the value proposition and drive conversions by demonstrating Banked's expertise.

Targeted Advertising and User Acquisition

Utilize online advertising platforms to target businesses in relevant industries and regions, showcasing Banked's key features and benefits. This will generate qualified leads and drive user acquisition by reaching the right audience with tailored messaging.

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Banked User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

E-commerce Manager

Industry :

E-commerce

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Increase online sales by implementing a seamless and secure checkout experience that reduces cart abandonment rates
Improve customer satisfaction and loyalty by offering a wider range of payment options, including instant refunds and flexible payment plans
Streamline financial operations and reduce administrative burden by automating payment processes and gaining access to real-time transaction data.

Frustrations

High transaction fees associated with traditional payment gateways are cutting into profit margins
Dealing with fraudulent transactions and chargebacks is time-consuming and costly
Existing payment solutions lack the flexibility and features to support the specific needs of a growing e-commerce business.

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

CFO

Industry :

Financial Services

Education :

Master's Degree, Finance

Preferred platforms

GOALS

Reduce reliance on expensive card payment infrastructure and minimize transaction fees to improve the company's bottom line
Enhance treasury management capabilities by leveraging real-time payment data and automated reconciliation processes
Improve operational efficiency and reduce the risk of errors by streamlining payment workflows and integrating with existing accounting systems.

Frustrations

Slow and opaque payment processes are hindering financial planning and forecasting accuracy
Lack of real-time payment confirmation and reconciliation is creating inefficiencies and delays
Difficulty integrating traditional payment systems with modern financial software is limiting automation and data visibility.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Project Manager

Industry :

Fintech

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Evaluate and implement innovative payment solutions to enhance the user experience and drive adoption of the company's fintech platform
Improve the speed and efficiency of payment processing within the platform to facilitate seamless transactions and reduce user friction
Ensure the security and compliance of all payment operations by implementing robust fraud prevention measures and adhering to industry regulations.

Frustrations

Integrating with multiple payment providers is complex and time-consuming, requiring significant development resources
Legacy payment infrastructure lacks the flexibility and scalability to support the rapid growth of the fintech platform
Difficulty finding a payment solution that balances user experience, security, and cost-effectiveness is hindering product development.

Banked Geographic and Demographic Insights

Geographic Insights: Banked's primary market is the UK, followed by Australia due to their NAB partnership. They are also growing in other European markets like Germany and France.

Top Countries

United Kingdom
45%
Australia
20%
Germany
10%
France
10%
Netherlands
5%

Demographic Insights: Banked's target audience leans towards males aged 25-44, reflecting the demographics of decision-makers in businesses.

Age Distribution

Gender Distribution

Banked Socio-economic Profile

Household and Income Insights: Banked's users typically come from households of 2-4 people with medium income levels, suggesting a focus on established businesses and families.

Educational and Employment Insights: Banked's users are primarily employed full-time or are business owners with university-level education, highlighting their focus on professionals.

Households Size

Income Distribution

Education Level

Employment Status

Banked Behavioral Insights

Interest-Based Insights: Banked's audience is interested in technology, finance, business, e-commerce, payments and digital marketing, aligning with their fintech solutions.

Technology and Social Media Usage: Banked's target audience prefers LinkedIn, reflecting their B2B focus. They primarily use desktop devices, indicating a professional user base.

Interests

TechnologyFinanceBusinessEntrepreneurshipE-commercePaymentsDigital Marketing

Device Breakdown

Social Media Usage

Banked Top Competitors

Competitor	Estimated market share	Top domains
Stripe	35%	Payment Processing, Online Payments, E-commerce
Adyen	25%	Global Payments, Omnichannel Payments, Enterprise Solutions
PayPal	20%	Digital Wallets, Consumer Payments, Online Money Transfer

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