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Major Markets
Key Competitors
ban.do positions itself as a vibrant, joyful lifestyle brand catering to individuals who seek to infuse fun, self-expression, and well-being into their daily lives through colorful and unique products.
Customer sentiment appears positive, driven by the brand's alignment with values like self-expression, creativity, and mental wellness, evidenced by customer loyalty programs and social media engagement.
ban.do's key value proposition lies in offering vibrant, playful designs that foster self-expression and joy, while also promoting organization and well-being through its diverse product categories. The brand stands out through its commitment to unique collaborations and a positive lifestyle ethos.
Strong brand aesthetic and visual identity.
Diverse product range across lifestyle categories.
Active social media engagement and community focus.
No traditional subscription model for recurring revenue.
Primary physical location not explicitly stated.
Potential for market saturation in lifestyle goods.
Expand into new geographic markets.
Further develop B2B corporate gifting.
Leverage influencer collaborations for broader reach.
Increased competition from similar lifestyle brands.
Economic downturn affecting discretionary spending.
Shifting consumer trends and preferences.
Primarily focused on North America (US and Canada), with emerging presence in UK, Australia, and Germany, leveraging global digital reach.
United States
70.5% market share
Canada
10.2% market share
United Kingdom
5.8% market share
Australia
4.1% market share
Germany
2.5% market share
18-24 years
Female
North America • Urban Centers
25-32 years
Female
Major Cities • North America
30-40 years
Female
Suburban Areas • North America
22-35 years
Female
Global • Online Communities
28-50 years
Male • Female
North America • Corporate Hubs
Data shown in percentage (%) of usage across platforms
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