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ban.do Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Part-Time
Education: Bachelor's Degree
Maya, The Creative Freshman
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- To find creative outlets and express her unique style through her belongings
- To stay organized with her college coursework and social life
- To connect with like-minded individuals and build a strong online presence.
Pain Points
- Lack of unique and affordable products that reflect her personality
- Struggling to balance academic responsibilities with personal well-being
- Feeling overwhelmed by social pressures and the need to constantly curate her online image.
ban.do Geographic Distribution
Primarily focused on North America (US and Canada), with emerging presence in UK, Australia, and Germany, leveraging global digital reach.
Top Countries
United States
70.5%
Canada
10.2%
United Kingdom
5.8%
Australia
4.1%
Germany
2.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly 2-4 person households with medium income, comfortable with discretionary spending on lifestyle items.
Employment Status
Income Distribution
Education Level
ban.do Behavior Analysis
Behavior Profile
Self-expression
Creativity
Positive outlook
Unique designs
Colorful designs
Fun
Brightness
Organized
Mindful of well-being
Mental wellness
Positive lifestyle
Social media active
Sharing experiences
Finding inspiration
Loyal
Engaged
Refer a Friend
Rewards program
Artists
Social media personalities
Device Breakdown
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