Age: 28

Gender: Female

Occupation: Marketing Manager at E-commerce company known for fashion products sold to younger audience online( Gen Z and Millennials ) via social media campaigns and influencer partnerships for product promotion and brand awareness.. She also oversees the e-commerce platforms promotions and branding strategies during product launches and sale events, ensuring the brand voice is consistent with campaign thematics. She is extremely creative and loves social media apps like TikTok, Instagram and Pinterest where she gets a lot of inspiration from. She is a big advocate for mental health awareness and she expresses her creative side via personal style and fashion at work and in her private life. She spends about 3-4 hours on social media platforms everyday for work and personal use. She appreciates brands with great aesthetics and mental health support focus and awareness as well as brands with great designs and colourful designs. She mostly shops online and occasionally at local stores when she has time. She also engages in content creations every other week on her personal TikTok account when free from work which is a great outlet for her creativity and passion for self-expression.. She also likes to stay on top of current design and fashion trends to maintain her brand's presence and relevance in a competitive market . She also networks with other professionals to stay in touch with the latest digital marketing techniques to improve campaign strategies and stay at the forefront of industry innovation and standards . Her job is very demanding and high-stress. It takes a toll on her personal life and well-being even though she is passionate about what she does. She is very active on social media for trends and inspiration . She also expresses her creativity via planning outfits for work everyday and she has a big passion for self-care products such as face masks, lotions and aromatherapy products like candles. She also makes sure to read personal development books about well-being and mental health every month to stay on track with personal-development goals and mental health and support. Ava is also known for her resourcefulness and innovative campaigns which have significantly boosted product visibility and sales numbers and revenue generation with partnerships with creative talents and influencers . She also enjoys travelling during her personal time to explore new cultures and gain global perspectives on creative arts and digital marketing trends.. She is also actively involved in marketing research and data analytics to find marketing opportunities and improve campaign effectiveness and audience engagement. She is very organized as well.

Education: Master's Degree, Marketing

Age: 32

Gender: Female

Occupation: Self-Employed Graphic Designer. Her client base comprises of mostly fashion and e-commerce brands. She also freelance as an independent contractor . She also spends a lot of time consulting on branding for smaller companies. She manages client relationships via phone calls, email and face to face meetings. She is also responsible for invoicing and financial management of her design income as well as staying compliant with all the necessary paperwork and documentation required of her as a self-employed contractor. Chloe also spends time networking to expand her client base with the design and marketing industry . She values mental health and expresses creativity via art and design in her client work as well as personal projects to build her portfolio. She also occasionally mentors upcoming designers on branding and logo design. She also enjoys taking breaks during work hours to recharge her creativity and mental clarity by doing short breathing exercises, taking short walks to clear her head and listening to music during work hours. She is very active on Linkedin to keep up with the latest design trends and connect with potential design clients and recruiters . She is also constantly upgrading her graphic design skills and branding knowledge through online courses and design workshops. She balances her client work with personal time to maintain work-life balance and to avoid burnout.. She also collaborates with other freelance designers and marketing consultants to offer clients a range of diverse and comprehensive solutions to design problems. She also volunteers her design skills to non-profit organizations with values that align with her beliefs in mental health and awareness . Her career and personal life is very demanding as she manages her own income with invoicing clients as well as doing all the paperwork that is required as a small business owner. She also manages client revisions, change requests and ensuring that the clients vision aligns with her current designs. Chloe spends 1-2 hours everyday catching up with her friends and loved ones during breaks at work.

Education: Bachelor's Degree, Design

Age: 26

Gender: Female

Occupation: E-commerce Assistant and part time student. She studies fashion merchandising in university and she also works as an e-commerce assistant to pay for tuition and bills . She manages the website products as well as manages the social media channels . She loves creating content for Youtube and Tiktok during her free time and expressing her personal style through fashion and makeup.. She is very organized and detailed to keep her job and studies in order. She also makes sure to keep up with the trends and current events. Olivia plans and schedules her tasks to juggle multiple tasks to complete tasks on schedule and attend classes . She is very active on Instagram and TikTok to get inspiration for her content creation and the company's product branding themes.. She is also actively involved in marketing research and data analytics for the brand and to identify marketing opportunities . She attends online courses during her free time to improve her content creation and videography and editing skills.. She is part of several groups and communities to exchange ideas and experiences on personal finance for students to improve her knowledge and skills.. She is also an advocate for mental health and organizes charity events for non profit causes . Her job and studies are equally demanding which requires her to be very punctual, organized and efficient in completing tasks and attending class. Olivia loves to express her style with her clothes and makeup and is also very experimental with trying out trends. She is also a big skincare fan and enjoys reading on the latest beauty releases and skincare tips and routines. She is actively looking for full time employment after graduation .

Education: Bachelor's Degree, Fashion Merchandising