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Smile Works Pediatric Dentistry

Kids Dental

Fishers Pediatric Dentistry

Top Marketing Channels

Smile Works Pediatric Dentistry

  • Social Media Marketing
  • Examples: Facebook, Instagram, YouTube
  • Campaigns: Healthy Smiles Photo Contest, Back-to-School Dental Checkup Drive, Oral Hygiene Tips Series
  • Content Marketing
  • Examples: Blog posts on pediatric dental health, Educational videos for parents, Downloadable guides on brushing techniques
  • Campaigns: Decoding Dental Sealants, First Dental Visit Guide, Sugar-Free Snack Ideas
  • Local SEO & Google My Business
  • Examples: Google Maps listings, Patient reviews, Local citations
  • Campaigns: Fishers Pediatric Dentist, Best Kids Dentist Noblesville, Pediatric Dental Care Carmel

Top Sales Channels

  • Direct Patient Bookings (Online)
  • Online appointment scheduler, Website contact forms, Email requests
  • New Patient Online Special, First Visit Discount, Schedule Your Child's Cleaning Today
  • Direct Patient Bookings (Phone)
  • Dedicated phone lines for appointments, Voicemail for after-hours booking, Call-back services
  • Call Now for a Healthy Smile, Urgent Appointment Line, Free Consultation Call
  • In-Office Referrals
  • Patient referral program, Sibling discounts, Next-appointment scheduling
  • Refer a Friend Get a Reward, Family Plan Discount, Pre-book Your Child's Next Checkup

Children's Dental Center SWOT Analysis

Strengths

Strong online presence

Positive patient reviews

Kid-friendly environment focus

Weaknesses

Potentially limited geographical reach

Reliance on online scheduling for new patients

Standard service offerings

Opportunities

Partnerships with local schools/daycares

Expansion of teledentistry services

Targeted marketing to special needs groups

Threats

New pediatric dental practices entering the market

Changing insurance policies

Economic downturns affecting elective dental care

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