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AwardWallet Target Audience
User Segments
Age: 35
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Age: 48
Gender: Male
Occupation: Senior Finance Executive
Education: Bachelor's Degree, Finance
Age: 32
Gender: Female
Occupation: Software Architect
Education: Master's Degree, Computer Science
Catherine The Consultant
Goals
- Efficiently track and manage all loyalty points from frequent business travel across various programs
- Optimize reward redemption to reduce company travel costs and enhance personal travel experiences
- Maintain elite status with airlines and hotels to ensure comfortable and productive travel.
Pain Points
- Manually logging into multiple loyalty accounts to check balances and expiration dates is time-consuming
- Missing out on valuable rewards due to overlooked expiration dates or complex redemption processes
- Lack of a centralized system to view all travel itineraries and loyalty program details in one place.
AwardWallet Geographic Distribution
AwardWallet's primary market is the US, leveraging strong partnerships and a US-centric loyalty program landscape, with smaller but notable presence in Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
AwardWallet users tend to be high-income (50%), often from 3-4 person households (40%), reflecting their value-conscious and travel-oriented lifestyle.
Employment Status
Income Distribution
Education Level
AwardWallet Behavior Analysis
Behavior Profile
Device Breakdown
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