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AwardWallet Target Audience

AwardWallet's target audience is frequent travelers, especially those interested in maximizing loyalty programs and rewards points. This includes both individuals and businesses that manage travel for their employees. They cater to a global audience, evident from their website's multilingual support.

User Segments

AwardWallet Geographic Distribution

AwardWallet's primary market is the United States, followed by Canada and the UK, reflecting a focus on English-speaking and developed travel markets.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

AwardWallet attracts users with diverse household sizes, suggesting broad appeal. The income distribution leans towards middle and high earners, aligning with travel spending.

Employment Status

Income Distribution

Education Level

AwardWallet Behavior Analysis

Behavior Profile

Device Breakdown

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