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Aviator Nation Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Freelance Graphic Designer & Yoga Instructor

Education: Bachelor's Degree, Fine Arts

Age: 35

Gender: Male

Occupation: Software Engineer Lead

Education: Master's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Marketing Manager for a Wellness Brand

Education: Bachelor's Degree, Marketing

Maya, The Creative Entrepreneur

Maya, The Creative Entrepreneur

Age: 32
Gender: Female
Occupation: Freelance Graphic Designer & Yoga Instructor
Education: Bachelor's Degree, Fine Arts
Industry: Creative Arts & Wellness
Channels: InstagramYouTubeLinkedIn

Goals

  • To grow her freelance design business and attract more clients
  • To deepen her yoga practice and potentially offer more advanced workshops
  • To maintain a healthy work-life balance that allows for creative expression and personal well-being.

Pain Points

  • Finding consistent high-paying freelance clients in a competitive market
  • Managing administrative tasks that take away from her creative time
  • Balancing her passion for wellness with the demands of entrepreneurship.

Aviator Nation Geographic Distribution

Predominantly US-centric, with significant presence in Canada. Expanding internationally, primarily in English-speaking and Western European markets.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10.5%
Australia flag

Australia

5%
United Kingdom flag

United Kingdom

4%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mostly 2-4 person households with high income, willing to spend on premium, ethical fashion. A smaller segment has lower or medium income.

Employment Status

Income Distribution

Education Level

Aviator Nation Behavior Analysis

Behavior Profile

Vintage Aesthetic
Active Lifestyle
Community-Oriented
Conscious Consumers
Digital Savvy
Exclusivity Seeking
Early Access (Members)
Brand Loyalty (Rewards)
Instagram Usage
YouTube Usage
Music Enthusiast
Surfing Interest
Yoga Practitioner
Traveler
Healthy Eating
Family Focused
Sustainable Living
Fashion-Conscious
Quality Valuing

Device Breakdown

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