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Age: 32
Gender: Female
Occupation: Freelance Graphic Designer & Yoga Instructor
Education: Bachelor's Degree, Fine Arts
Age: 35
Gender: Male
Occupation: Software Engineer Lead
Education: Master's Degree, Computer Science
Age: 28
Gender: Female
Occupation: Marketing Manager for a Wellness Brand
Education: Bachelor's Degree, Marketing
Predominantly US-centric, with significant presence in Canada. Expanding internationally, primarily in English-speaking and Western European markets.
United States
Canada
Australia
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Mostly 2-4 person households with high income, willing to spend on premium, ethical fashion. A smaller segment has lower or medium income.
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