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Aviator Nation's target audience includes both men and women, as well as kids, who appreciate vintage-inspired, comfortable clothing. They are drawn to the brand's association with California culture and an active, outdoor lifestyle. The target audience likely spans a range of ages, from young adults to middle-aged individuals, who value quality and are willing to invest in unique, handmade apparel. Given the pricing, the target audience likely has a moderate to high disposable income. The inclusion of a kids' line suggests a target audience that includes families. The brand also appeals to those interested in surf culture, music, and a relaxed, casual aesthetic.
Age: 32
Gender: Female
Occupation: Marketing Manager Assistant at Tech Firm XYZ, NY, NY, USA with over 5,000 employees as of 2024-07-03T06:52:04.922Z UTC (Coordinated Universal Time). She oversees content calendar, social media planning, and community engagement and management. Ava manages marketing budgets, manages vendors, and measures ROI across social platforms, including Linkedin, X, TikTok, IG, YT, Pinterest, and FB. She is responsible for the company's blog and works with her team to develop short form and long form content for external distribution as well as internal communications for consumption by 1,000+ employees. Finally, Ava plans events, workshops, and seminars for clients, team members, or key stakeholders. Ava reports directly to her Manager who oversees all marketing functions with the company's key stakeholder: The CEO of Tech Firm XYZ, NY, NY, USA. She is looking to be promoted next quarter by proving her value within the marketing team and is seeking feedback from her manager to improve the social media strategy overall in order to better serve her clients, team members, key stakeholders, and overall client base with educational, relevant content across various social media platforms. Ava oversees social media planning as well as blog planning and is hoping to receive a promotion next quarter by demonstrating her value, hard work, and success as a social media manager to the team members, clients, team members, key stakeholders, and overall client base for educational, relevant content across various social media platforms to prove her value and hard work within her role as marketing manager assistant at Tech Firm XYZ, NY, NY, USA by seeking advice from her Manager on how to perform her role in a better fashion and improve the success rates of her social media campaigns and blog content to improve client retention, gain more clients, and provide key stakeholders with relevant information based on the team's overall research and findings as a full marketing team by the end of the quarter and the end of the fiscal year to prove value and receive a promotion as social media manager within Tech Firm XYZ, NY, NY, USA; She is interested in attending Surfing Competitions; She is interested in attending Music Festivals, especially Coachella and Governor's Ball; She is interested in Vintage Fashion and loves going to the Brooklyn Flea and the Chelsea Flea Market as well as all thrift stores to discover hidden vintage gems and is always on the lookout for the next best vintage gem to style and share with her followers and subscribers across various social media platforms and blog on the Tech Firm XYZ, NY, NY, USA blog platform in order to receive a promotion and increase the readership of her blog to demonstrate her value and hard work and success to her team, manager, and supervisor as well as key stakeholders and team members, clients, and the overall client base to demonstrate that the company's marketing manager assistant is well worth a promotion for the work that is displayed and can be viewed by anyone visiting the various social media platforms and blog for Tech Firm XYZ, NY, NY, USA; She is interested in learning about digital marketing strategies; She loves to shop at sample sales, vintage fairs, and thrift stores to save money on luxury goods.
Education: Master's Degree, Marketing
Age: 41
Gender: Male
Occupation: Financial Analyst working full-time, husband, father of 2
Education: Bachelor's Degree, Finance
Age: 29
Gender: Male
Occupation: Software Engineer working full-time at a tech company
Education: Bachelor's Degree, Technology
Aviator Nation's largest market is the United States, followed by Canada and then the UK, Australia and Germany. The brand's California vibe resonates well in these regions.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Aviator Nation's customer base is primarily composed of smaller households (1-2 people), with a significant portion having medium to high income levels reflecting the brand's premium pricing.
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