Top Marketing Strategies for Aument AG

Aument AG User Persona

Name:

Eva

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Eva wants to grow her wealth and is intrigued by the potential of crypto investments to outpace traditional savings accounts
• She seeks secure and user-friendly platforms to manage her cryptocurrency portfolio
• Eva is also interested in using crypto for online purchases and international money transfers, seeking lower fees and faster transaction speeds.

Frustrations

• Eva finds the cryptocurrency market volatile and overwhelming to navigate
• She's concerned about the security of her digital assets and the risk of scams
• Eva is frustrated by the lack of user-friendly educational resources about cryptocurrency.

Name:

David

Age :

45

Gender :

Male

Occupation :

Business Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• David is looking for alternative financing options for his business and sees AUME's loan facility as a potential solution
• He wants to integrate cryptocurrency payments into his business operations for faster transactions and lower processing fees
• David is also keen on exploring blockchain technology to improve transparency and efficiency within his supply chain.

Frustrations

• David is wary of the regulatory uncertainty surrounding cryptocurrency and its impact on his business
• He finds the process of setting up cryptocurrency payment gateways complex and time-consuming
• David is frustrated by the lack of understanding and acceptance of cryptocurrency among his older clients.

Name:

Sophia

Age :

25

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Sophia is interested in actively participating in the decentralized finance (DeFi) space and sees potential in AUME's utility within this ecosystem
• She wants to explore using AUME for yield farming and staking to earn passive income
• Sophia is passionate about the technology behind blockchain and actively seeks to contribute to its development.

Frustrations

• Sophia finds the technical documentation of many DeFi platforms lacking and difficult to navigate
• She's concerned about the risks associated with smart contracts and the potential for vulnerabilities
• Sophia is frustrated by the slow adoption of blockchain technology in mainstream finance.

Aument AG Geographic and Demographic Insights

Geographic Insights: Aument AG sees its largest user base in the US, followed by a strong presence in Switzerland (its headquarters) and other European nations like Germany and the UK. The company also attracts users from technologically advanced Asian markets like Singapore.

Demographic Insights: Aument AG's primary user base falls within the 25-34 age group, reflecting a demographic comfortable with technology and interested in financial innovation. The platform attracts a larger proportion of male users.

Aument AG Socio-economic Profile

Household and Income Insights: Aument AG's user base consists largely of individuals in 2-person households with medium income levels, indicative of young professionals or couples open to new investment opportunities.

Educational and Employment Insights: Aument AG's users are predominantly employed full-time and have university or college-level education, suggesting a technologically savvy and financially aware audience.

Aument AG Behavioral Insights

Interest-Based Insights: Users show keen interest in finance, technology, and investments, particularly in the cryptocurrency and fintech sectors, aligning with Aument's core offerings.

Technology and Social Media Usage: Aument's target audience actively uses social media platforms like Facebook, LinkedIn, and YouTube. They primarily engage using desktop devices, followed by a balance of Android and iOS.

Aument AG Top Competitors