Aument Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Gartner

McKinsey & Company

Top Marketing Channels

Gartner

Content Marketing
Examples: Research Reports, Industry Whitepapers, Webinars
Campaigns: Future of IT, Digital Business Transformation Summit, Data & Analytics Conference

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Industry-specific ad networks
Campaigns: Gartner Hype Cycle promotions, Magic Quadrant highlights, Tech Trends awareness

Email Marketing
Examples: Newsletter subscriptions, Event invitations, Personalized content recommendations
Campaigns: Gartner Insights Newsletter, Annual Symposium Registration, New Report Alerts

Direct Sales
Account Executives, Client Relationship Managers, Inside Sales
Enterprise Solutions Engagement, Mid-Market Advisory Program, SMB Growth Initiatives

Consulting Services
Advisory Calls, Custom Engagements, Strategic Workshops
Executive Partner Program, Strategic Consulting Engagement, Custom Research Briefs

Subscription Sales
Licensing of research, Access to analyst calls, Data and tools subscriptions
Gartner Research Subscription Drive, Analyst Access Bundle, Digital Toolkit Offering

Strong brand recognition and reputation in IT research; Extensive proprietary research and data; Large global client base.

High price point for services; Perceived lack of agile solutions for rapidly changing tech; Potential for overwhelming amount of information.

Growing demand for data-driven insights in emerging technologies; Expansion into new industry verticals; Partnerships with technology vendors.

Emergence of specialized

niche research firms; Open-source intelligence and free information proliferation; Economic downturns impacting IT budgets.