Avalara's target audience spans across various industries and business sizes. It includes small businesses, mid-sized companies, and large enterprises in sectors such as retail (both brick-and-mortar and e-commerce), manufacturing, software (SaaS, subscriptions, and digital products), hospitality, short-term rentals, communications, and supply chain/logistics. Avalara also serves accounting firms and government/public sector entities. The company targets businesses needing help with sales tax, VAT, GST, property tax, business licenses, and other compliance requirements. Avalara's solutions cater to businesses operating domestically in the U.S. as well as those with international operations requiring cross-border tax compliance.