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Avalara Target Audience
User Segments
Age: 48
Gender: Female
Occupation: CFO, Mid-sized Manufacturing Company
Education: Master's Degree, Finance
Age: 35
Gender: Male
Occupation: Senior Tax Accountant, Large Accounting Firm
Education: Bachelor's Degree, Accounting
Age: 42
Gender: Female
Occupation: Finance Director, Software as a Service (SaaS) Company
Education: Professional Degree, Business Administration
Eleanor Vance
Goals
- To ensure 100% tax compliance across all jurisdictions, avoiding penalties and audits
- To optimize tax processes for efficiency, freeing up financial resources for strategic initiatives
- To leverage technology for seamless integration of tax functions with existing ERP systems.
Pain Points
- Keeping up with ever-changing and complex tax regulations across multiple states and countries
- Manual tax calculations and data entry leading to errors and increased audit risk
- Difficulty in accurately classifying products and services for tax purposes, especially cross-border transactions.
Avalara Geographic Distribution
Heavily concentrated in the US market, with significant presence in the UK, Canada, Australia, and Germany, reflecting global expansion efforts.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households with high income levels, indicating a professional demographic.
Employment Status
Income Distribution
Education Level
Avalara Behavior Analysis
Behavior Profile
Device Breakdown
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