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Avalara is a tax compliance software company that helps businesses of all sizes automate and simplify their tax processes. They offer a suite of cloud-based products that cover everything from sales tax calculation and returns filing to exemption certificate management and international compliance. Avalara integrates with a wide range of popular business software, making it easy for businesses to incorporate tax compliance into their existing workflows.
Company : Avalara
Industry : Tax Compliance SoftwareFinancial TechnologySoftware as a Service (SaaS)
Avalara Key Value propositions
Avalara Latest news
North American tax and business compliance news - Avalara
Avalara AvaTax calculates sales and use tax in real time for your shopping cart or invoicing system.
Avalara | LinkedIn
https://www.avalara.com. External link for Avalara. Industry: Software ... We have exciting news from the Avalara Partners team! We're proud to share ...
Top 10 tax invoicing issues and pitfalls - Avalara
Feb 22, 2022 ... ... important element in a VAT or ... latest tax news. Please enter your business email *. Avalara may contact me about Avalara products and news.
European tax and business compliance news - Avalara
Welcome to the Avalara blog. Browse featured stories and the latest posts on a variety of tax topics. You can also search for articles about a specific ...
Avalara SWOT Analysis
Strengths
Strong market presence and brand recognition.Comprehensive suite of tax compliance solutions.Cloud-based platform for easy accessibility and scalability.
Weaknesses
Reliance on third-party integrations for some functionalities.Pricing complexity for businesses with varying needs.Competition from established financial software providers.
Opportunities
Expanding into emerging markets with evolving tax regulations.Developing solutions for specific industry verticals.Leveraging AI and machine learning for enhanced tax automation.
Threats
Increased regulatory scrutiny and evolving tax laws.Data security concerns related to sensitive financial information.Economic downturns impacting business spending on compliance solutions.
Top Marketing Strategies for Avalara
Content Marketing and Thought Leadership
Create valuable and informative content that establishes Avalara as a thought leader in tax compliance. This will attract potential customers and build trust by showcasing Avalara's expertise and demonstrating how their solutions can solve complex tax challenges.
Avalara User Persona
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Avalara Geographic and Demographic Insights
Geographic Insights: Avalara's primary market is the United States, followed by Canada and the United Kingdom. They are also expanding in Australia and Germany.
United States
60%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%
Demographic Insights: Avalara's target audience consists slightly more of males. The platform mainly attracts users aged 35-44, followed by 25-34 and 45-54.
Avalara Socio-economic Profile
Household and Income Insights: Avalara's services are popular with households of 3-4 people. Users are mainly from medium-income brackets, followed by high and low-income earners.
Educational and Employment Insights: Most of Avalara's users are employed full-time or are business owners, holding at least a university or college degree.
Avalara Behavioral Insights
Interest-Based Insights: Avalara's target audience is interested in business news, finance, technology, entrepreneurship, and marketing/sales, reflecting their focus on helping businesses succeed.
Technology and Social Media Usage: Avalara's users prefer LinkedIn, Twitter, and Facebook for social media and desktop devices. They have a limited presence on TikTok.
Avalara Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Vertex Inc. | 25.5% | Tax Compliance Software, Tax Technology, Financial Software |
Thomson Reuters | 15.3% | Financial Data & News, Tax & Accounting Software, Legal Research |
Sovos | 20.2% | Tax Compliance Software, E-Invoicing, Regulatory Reporting |