Top Marketing Strategies for Avalara

Avalara User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

CFO

Industry :

Software

Education :

MBA, Finance

Preferred platforms

GOALS

• Streamline financial processes to improve efficiency and reduce manual workload
• Ensure accurate and timely tax compliance to avoid penalties and audits
• Provide strategic financial insights to support business growth and decision-making

Frustrations

• Dealing with complex and constantly changing tax regulations
• Reconciling data across multiple systems for tax reporting
• Managing manual tax calculations and filings, which is time-consuming and error-prone

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Controller

Industry :

Retail

Education :

Master's degree, Accounting

Preferred platforms

GOALS

• Maintain accurate financial records to support tax compliance and business decisions
• Minimize tax liabilities while adhering to all applicable regulations
• Implement efficient tax processes to reduce workload and improve accuracy

Frustrations

• Keeping up with sales tax rate changes across multiple jurisdictions
• Managing exemption certificates and ensuring compliance
• Handling manual tax calculations and paperwork, which is tedious and prone to errors

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Financial Analyst

Industry :

Manufacturing

Education :

Bachelor's degree, Finance

Preferred platforms

GOALS

• Automate tax processes to improve efficiency and reduce the risk of errors
• Gain a deeper understanding of tax regulations and their impact on the business
• Provide timely and accurate tax reporting to management

Frustrations

• Lack of visibility into the company's overall tax liability
• Spending excessive time on manual tax research and calculations
• Difficulty staying up-to-date on constantly evolving tax laws

Avalara Geographic and Demographic Insights

Geographic Insights: Avalara's primary market is the United States, followed by Canada and the United Kingdom. They are also expanding in Australia and Germany.

Demographic Insights: Avalara's target audience consists slightly more of males. The platform mainly attracts users aged 35-44, followed by 25-34 and 45-54.

Avalara Socio-economic Profile

Household and Income Insights: Avalara's services are popular with households of 3-4 people. Users are mainly from medium-income brackets, followed by high and low-income earners.

Educational and Employment Insights: Most of Avalara's users are employed full-time or are business owners, holding at least a university or college degree.

Avalara Behavioral Insights

Interest-Based Insights: Avalara's target audience is interested in business news, finance, technology, entrepreneurship, and marketing/sales, reflecting their focus on helping businesses succeed.

Technology and Social Media Usage: Avalara's users prefer LinkedIn, Twitter, and Facebook for social media and desktop devices. They have a limited presence on TikTok.

Avalara Top Competitors