Age: 35

Gender: Male

Occupation: Project Engineer and Manager for large infrastructure projects in urban environments. Experienced in road, utilities and complex earthworks projects with tight stakeholder management and stringent environmental protection requirements. Manages teams from 5-30 personnel. Works with a mix of CAD software packages, and is familiar with Autodesk, Bentley and various GIS platforms. A key requirement is working to strict budgets and tight timescales. Communicates project challenges and resolutions to clients and reports progress to senior leadership. Often struggles with slow software load times, a key frustration point and impacts performance and outputs on a daily basis. Requires mobility between sites and offices and often makes key decision based on site conditions, needing quick access to project plans and drawings on site. Needs to work on complex 3D models and share them with various non CAD literate stakeholders effectively. Requires effective clash detection and management processes to ensure constructability on site. Regularly delivers toolbox talks and site inductions regarding project progress and key milestones. Approves contractor payment applications and measures contractor performance against key targets and metrics, reporting to senior leadership and clients on payment progress, slippage and anticipated delays. Provides technical support to site teams where required and performs site inspections ensuring environmental compliance and reporting back to various governmental organisations, such as the environmental agency, local water companies and biodiversity groups. A keen interest in renewable energy and sustainable construction techniques. Regularly reads Construction Manager magazine, a leading UK publication for the construction industry. Regularly engages on linkedin with professional bodies and follows industry updates. Keen to get chartership with the ICE, institute of civil engineers, and follows their updates and requirements carefully. Keeps up to date with new materials and construction techniques attending workshops and lectures. Plays golf on weekends with friends and family and often combines socialising and networking. Also enjoys hiking in the lake district and regularly attends sporting events, such as football and rugby fixtures across the UK. Regularly takes foreign holidays during the close down periods at christmas and summer holidays, where he will often visit family abroad and spend time relaxing and visiting historic sights and monuments. Can be slow to embrace new technologies and often resists change in processes due to time constraints and lack of understanding. Prefers face to face meetings and working in an office environment, but is comfortable using technology such as zoom for meetings and webinars. Keeps paper copies of key project information and drawings due to a perceived reliability and familiarity. Often requires support from IT on software issues and struggles with updates and security issues. Does not like change for the sake of change and requires benefits to be highlighted to endorse changes in working practices. Understands the need to stay current but struggles to find time to fit new learning into his daily activities, but is willing to allocate time in the evenings and weekends for CPD. Often uses the companies learning and development platforms to identify courses of interest and career progression opportunities. Often finds himself too busy to take advantage of these and misses opportunities to advance. A key interest in improving the sustainability and carbon footprint of projects, and seeks opportunities to improve this, but often struggles with budget constraints and client requirements. Interested in the use of AI in construction and the benefits this can bring, but is slow to embrace these changes due to the new learning requirements. Attends events such as construction week, futurebuild and ecobuild to keep up to date with industry trends and network with peers and suppliers. Can become distracted with socialising and often loses focus during these events. Frequently uses google to search for information and relies on YouTube to resolve simple IT issues. Requires a reliable 4g / 5g connection at all times to conduct business effectively. Is highly reliant on personal relationships within the industry and values trust, reliability and quality of work to form long term partnerships. Regularly works longer hours and weekends, resulting in a poor work / life balance which causes him stress and frustration. Frequently checks emails and makes phone calls in the evenings to ensure projects are kept on track and to manage the workload. His health suffers due to the long hours and poor lifestyle choices, which he wants to address but doesn't have time. A devoted family man who supports his children with their hobbies and academic achievements and is often seen assisting with homework and attending sporting events. His wife is a primary school teacher, and they rely on each other to balance their careers and family commitments. A new project has started regarding new schools being built in their local area, and has an interest in being involved to improve his community but does not have the time or experience to deliver this effectively. A key problem he faces is keeping track of the multiple projects he is involved with and often struggles to remember key decisions and actions taken. A key benefit would be to get help with this, or find a system that could track this for him effectively. Can suffer from imposter syndrome and questions his abilities to deliver projects effectively, resulting in him overworking to reassure himself and those around him. Often delegates tasks incorrectly due to the feeling of imposter syndrome and micromanages the team, causing frustration and reduced performance. Finds it hard to say no, resulting in projects not being delivered effectively and causing personal stress and frustration. A key requirement for the future is to improve his delegation techniques to prevent micromanagement and allow more freedom for his team to perform tasks more effectively. Would like to transition into a team leadership position and coach younger members of the team, however lacks leadership skills and training. Often promotes team members based on performance rather than leadership qualities and struggles to build an effective and high performing team. Has been on several management courses in the past, but struggles to implement the learning within the workplace due to time constraints and the requirement for immediate outputs. A key consideration is the need for more time dedicated to personal development and learning to improve both performance, health and personal development. This is a key requirement to improve all aspects of the personas life and achieve long term success and happiness. David requires effective software to achieve this, and would consider solutions to this if the time saving was evident and proved. Requires support to implement changes in the workplace to achieve his objectives, which is a key element to ensure success. Without it, these software implementations may not be effective and waste valuable resources. Has a preference for working with local supply chains to reduce carbon and to support local communities and is keen to work with local construction firms to deliver work. Requires a system that can track the sustainability achievements of each project, but this is often a manual process and he would value this being simplified to monitor and report to key stakeholders. Often faces challenges with new legislation updates and his role is essential to ensuring compliance is maintained, but finds it hard to keep on top of these changes. A reliable software system would reduce the risk of this and ensure projects are managed effectively and reduce impacts to the project and environment. He cares about the environment but his actions do not always reflect this due to lack of time, training and resources. A keen interest is the use of BIM technology to improve project delivery and reduce errors but struggles to implement this across multiple projects, he would appreciate software support to ensure the success of these implementations. He struggles with the complexity of BIM and often feels overwhelmed and underqualified, causing stress and anxiety. A key desire is for BIM to be implemented effectively so that he can reap the rewards, without excessive stress and workload. Often works with different sized firms from sole traders through to large multinational PLC's, and finds it hard to achieve consistent performance and compliance due to the variance in quality and skill levels. Would appreciate a system that would ensure compliance is maintained, regardless of the company delivering the work. He struggles to work with subcontractors that do not adhere to his processes and systems and often has to invest more time in project management to get tasks delivered. This results in stress and pressure to meet strict deadlines and targets imposed from above. Finds it hard to express his frustrations due to his can do attitude and prefers to remain positive and focus on project delivery, this can be detrimental to his health and causes him anxiety when problems are escalated above him. His team members often require support on software issues as the business has a high staff turnover and the new employees are often undertrained and inexperienced with the multiple software packages. David relies on his IT manager to resolve these issues, but is often unable to assist due to his workload and lack of software knowledge. A simple and efficient software system would improve the outputs of his team and reduce support requirements. In summary, David is an experienced and busy project engineer that seeks to improve his performance, health and career progression, but struggles with time constraints, team performance and lack of skills. He would benefit from software support to ensure high quality project delivery, improved performance, better health and continued career development.

Education: Master's Degree, Civil Engineering

Age: 42

Gender: Female

Occupation: Lead Structural Engineer responsible for design and analysis of complex structures, ensuring they meet safety and regulatory standards. Sarah leads a team of engineers and collaborates with architects and construction managers. Works on various types of projects from bridge and skyscraper design, to the design and analysis of complex industrial structures. Has experience in a range of structural analysis software and is comfortable working with both finite element analysis and classic calculation design software. Sarah leads on continuous improvement programs for the organisation and is actively involved in promoting best practices, efficiency and the use of modern techniques and software. She reports directly to the board and is involved in key strategic decision making. Sarah is responsible for mentoring graduate engineers on the company training program and actively promotes STEM opportunities for the younger generation, visiting schools and universities to promote engineering careers. Sarah is a keen runner and regularly participates in marathons raising money for charity. Sarah is also a mum and enjoys the balance of working and spending time with her family. She requires a flexible and dynamic working approach and makes good use of home and remote working opportunities. Sarah has a strong interest in sustainability, especially using modern materials such as composite materials and timber. She is keen to reduce the reliance of concrete structures for environmental benefits, and often promotes this for project designs and client meetings. Sarah has a large number of stakeholders to manage and therefore effective communication is vital. Sarah is active on social media, especially linkedin and has a high profile in the structural engineering community. She has been interviewed for trade magazines, appears on podcasts and presents papers at conferences on her engineering achievements. Sarah is very keen to keep up with latest developments, software and modern techniques and is therefore a key early adopter for new products. She is also part of various industry committees and regularly engages with trade bodies such as the ICE, IStructE and ASCE. Sarah is a keen public speaker but often feels nervous when delivering presentations. She invests time in learning presentation skills and regularly takes feedback to improve her performance. Sarah's main frustration is the amount of time required for project administration, and would prefer more time dedicated to technical delivery. She struggles to find time to mentor graduate engineers due to workload constraints and relies on support from senior engineers to achieve this. Sarah also struggles with software licensing costs and ensuring everyone has the software needed to perform their roles, especially due to the increasing reliance on subscription based packages. Sarah is a champion for diversity and inclusion and has actively promoted this within the company and in the wider engineering community. She has been awarded various accolades including women in engineering awards, and has been identified as a key leader for the future. She uses her profile to inspire the younger generation of engineers and has had a positive impact on increasing participation. Sarah is an independent thinker and regularly challenges the status quo, offering innovative ideas and thoughts. She appreciates feedback and is very receptive to ideas from other team members and is keen to promote a culture of collaborative working and shared benefits. Sarah is a key decision maker and a good influencer, and actively promotes the benefits of software when engaging with key stakeholders. She is good at seeing the big picture and clearly communicating the benefits for everyone, and is confident presenting the business case to clients. Sarah is a good negotiator and will obtain the best possible price and service when procuring solutions. Sarah often struggles with working late to finish projects to meet deadlines, and this causes her to miss out on family time. She is aware of the need to improve her work life balance, but finds it hard to refuse work and let the team down. Sarah works well under pressure but often fails to delegate tasks effectively, which causes her stress and exhaustion. She recognises the need for team members to step up to the plate and take on leadership positions, and that she needs to create opportunities and trust them to deliver results. Sarah is good at inspiring the team to deliver against tight targets and often brings positive energy and enthusiasm to work. Her team members are highly motivated and willing to work with Sarah to achieve key performance targets. Sarah is aware that some team members struggle with imposter syndrome and that she needs to create an environment that promotes and supports mental health and wellbeing. She regularly checks in on team members and provides encouragement and support to those who need it. Sarah is a strong advocate for continuous learning and development and ensures everyone has the opportunities to improve their skills. She promotes professional development by encouraging individuals to work towards professional chartership and achieve recognised qualifications. Sarah is good at recognising the strengths of individuals and will assign tasks and responsibilities accordingly. She provides a good working environment for diverse personalities and will ensure fairness and parity. She is also a keen believer in rewarding and incentivising the team for their efforts and will promote good outcomes and provide bonuses and opportunities. Sarah is very organised and planned and will schedule all activities in her calendar. Her calendar often fills up months in advance and she recognises the need to be efficient and make the best use of her time. Sarah is aware of the need to avoid burnout and takes time away from work to participate in sporting activities and spend quality time with her family. She is keen on outdoor activities and will make the most of good weather to go hiking, cycling and open water swimming. Sarah promotes the benefits of good health and wellbeing to her team members and is a good role model for healthy living. Sarah is passionate about engineering and the impact she can make on society. She is proud of her achievements and is keen to see the success of the industry for future generations.

Education: Doctorate Degree, Structural Engineering

Age: 48

Gender: Male

Occupation: Senior Architect and Director involved in designing high-profile projects and overseeing the architectural design process. Manages teams, liaises with clients, and ensures design aligns with regulations and the client vision. Michael is a senior architect responsible for overseeing large complex projects. He has many years of experience and is well known throughout the architectural community. He is respected and highly thought of, and his designs have won many accolades. Michael is very creative and likes to think outside the box. He has a good eye for detail and is passionate about the work he delivers. Michael is always pushing boundaries and keen to innovate, using the latest technology and modern techniques. He is involved in managing project delivery and ensuring project outcomes are realised. Michael is very hands on and will get involved in all aspects of a project. He is also very good at delegating tasks and responsibilities to his team. Michael has a good relationship with his clients and is keen to keep them happy. He makes himself available 24/7 and will always go the extra mile to ensure their needs are met. Michael has a busy schedule and needs to be very organised. He likes to start his day early and will use the first few hours to focus on key tasks before the rest of the team arrives. He has a short attention span and is easily distracted, so he will often close his door and put his phone on silent to focus. Michael is a keen public speaker and enjoys presenting at conferences. He has a confident style and is good at engaging the audience. Michael is passionate about architecture and will often go on about its importance. He enjoys sharing his knowledge and inspiring others to pursue a career in the industry. Michael is a good influencer and is able to persuade people to buy into his ideas. He is good at negotiation and will always try to get the best deal. Michael is also very generous and will often buy gifts for his team. He is well liked and very approachable. Michael is a keen traveller and will often visit new cities to explore the architecture. He enjoys photography and likes to take photos of buildings to add to his portfolio. Michael is good at socialising and enjoys networking with his peers. He attends many industry events and is always keen to meet new people. Michael is a good judge of character and will quickly assess whether someone is genuine. He is wary of those who are only interested in him for his status and connections. Michael is aware of his weaknesses and will delegate tasks to others who are more capable. He is not afraid to ask for help and will always listen to advice. Michael is a good mentor and will support his team in their development. He is keen to see them succeed and will provide them with opportunities to grow. Michael is also very loyal and will always stand by his team. Michael is good at problem solving and will quickly come up with solutions. He is not afraid to take risks and will often try new things. Michael is a good negotiator and will always try to get the best deal. He is also very generous and will often buy gifts for his team. Michael is well liked and very approachable. Michael is aware of the importance of sustainability and is keen to incorporate it into his designs. He will always try to use eco-friendly materials and will design buildings to be energy efficient. Michael is also very good at promoting his work and will often get featured in magazines and newspapers. He is a good self-promoter and is not afraid to blow his own trumpet. Michael is aware of the importance of mental health and will encourage his team to take breaks and look after themselves. He is a good listener and will always be there to support them. Michael likes to keep fit and will often go for a run or cycle after work. He also enjoys playing golf and will often play with clients or colleagues. Michael has a busy family life and is always juggling work and family commitments. He tries to make the most of his time and is always present when he is with his family. Michael is a good role model and is respected by his peers. He is successful in his career and is happy with his life. Michael is aware of the importance of giving back to the community and will often volunteer his time. He is passionate about helping those less fortunate and will always try to make a difference. Michael is a true inspiration and is a role model for others to follow.

Education: Bachelor's Degree, Architecture