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The target audience for Augie spans several segments. It includes content creators looking to streamline their video production workflow, marketing teams aiming to create more video content at scale, startup accelerators seeking resources for their portfolio companies, and businesses in various sectors (automotive, education, food & beverage, real estate, etc.) that need video as a service. The platform also targets speakers and service professionals who can leverage video for promotion. The pricing plans (Lite, Premium, Unlimited, Enterprise) indicate that the audience ranges from individual users and small teams to larger organizations with more extensive needs.
Age: 32
Gender: Female
Occupation: Marketing Manager Assistant at Tech Startup in New York
Education: Master's Degree, Marketing
Age: 28
Gender: Male
Occupation: Social Media Coordinator at Advertising Agency
Education: Bachelor's Degree, Communications
Age: 40
Gender: Male
Occupation: Advertising Director at Mid-sized Firm
Education: Bachelor's Degree, Business Administration
The primary market is the United States, followed by India, reflecting the global demand for video editing tools. Other significant markets include the UK, Canada, and Australia.
United States
India
United Kingdom
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most users live in households of 1-4 people, with a balanced distribution across income levels, indicating the platform's appeal to both individual creators and businesses with varying budgets.
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