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Advanced Test Equipment Corp. (ATEC) is a supplier of test and measurement equipment, offering sales, rentals, and calibration services. Their product range covers diverse applications, including EMC testing, power supply and load testing, battery testing, RF testing, NDT/inspection, electrical testing, communications testing, environmental simulation, RF safety, calibration, environmental monitoring, data acquisition, and electronics lab equipment. ATEC supports various industry standards, providing equipment compliant with AEN, Airbus, ANSI/ASA, Boeing, Daimler Chrysler, Fiat, GM, Mercedes-Benz, MIL standards, and Peugeot standards. They partner with leading brands such as Keysight, Rohde & Schwarz, and Narda. ATEC serves industries like aerospace, automotive, telecommunications, and defense, offering solutions for EMI/EMC testing, fiber optic splicing, EV battery testing, and XRF testing. The company also provides resources such as news, blogs, videos, and solutions guides to support their customer base. ATEC is located in San Diego, CA, and offers both domestic and international support.

Major Markets

United States flagUnited States
Germany flagGermany
United Kingdom flagUnited Kingdom

Select a competitor

Keysight Technologies

Rohde & Schwarz

Top Marketing Channels

Keysight Technologies

  • Online Marketing & Events
  • Examples: Keysight.com, LinkedIn Posts, Trade Show Presentations
  • Campaigns: Signal Analyzer Series Launch, Oscilloscope Innovation Showcase, Semiconductor Test Solutions Webinar
  • Content Marketing
  • Examples: Whitepapers, Application Notes, Customer Success Stories
  • Campaigns: Aerospace and Defense Tech Showcase, Automotive Testing Solutions, 5G Network Emulation Campaign
  • Video Marketing
  • Examples: YouTube Channel, Technical Blogs, How-To Guides
  • Campaigns: Precision Measurement Video Series, Calibration Service Tutorials, RF Testing Techniques

Top Sales Channels

  • Direct Sales & Distribution
  • Direct Sales Force, Online Store, Distribution Network
  • Solutions Bundling for EMC Testing, Discounted Calibration Packages, Trade-In Program for Old Equipment
  • Strategic Partnerships
  • Bids and Proposals, Government Agencies, Educational Institutions
  • Government Contracts for Defense, University Partnerships for Research, Corporate Accounts for Manufacturing
  • Lead Generation
  • CRM System, Marketing Automation, Sales Qualified Leads
  • Webinar Lead Generation, Trade Show Lead Capture, Application-Specific Demos

Advanced Test Equipment Corp. SWOT Analysis

Strengths

Wide range of equipment

Partnerships with leading brands

Supports multiple standards

Weaknesses

High prices

Limited global presence

Dependence on key suppliers

Opportunities

Expansion into emerging markets

Growing demand for automotive testing

Partnerships for advanced solutions

Threats

Intense competition

Economic downturns

Rapid technological advancements

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