Top Marketing Strategies for The Associated Press

The Associated Press User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Stay updated on the latest industry news and trends to inform marketing strategies and campaigns
• Discover engaging and shareable content to boost social media presence and brand awareness
• Access in-depth analysis and expert opinions to support decision-making and thought leadership.

Frustrations

• Information overload from multiple sources makes it time-consuming to find relevant news
• Difficulty verifying the credibility and accuracy of news sources in a fast-paced media landscape
• Struggling to filter out sensationalized or biased content to get a balanced perspective on events.

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Data Analyst

Industry :

Finance

Education :

Masters, Statistics

Preferred platforms

GOALS

• Access concise and data-driven news summaries to stay informed efficiently
• Track global events that impact financial markets and investment decisions
• Engage in discussions and analysis of economic trends with other professionals online.

Frustrations

• Encountering paywalls or subscription barriers when accessing high-quality financial news
• Difficulty finding objective and unbiased reporting amidst market speculation and volatility
• Lack of interactive data visualizations and tools to explore complex financial information.

Name:

David Chen

Age :

50

Gender :

Male

Occupation :

Professor

Industry :

Education

Education :

PhD, Political Science

Preferred platforms

GOALS

• Stay informed about current events to facilitate classroom discussions and research
• Access diverse perspectives and in-depth reporting on political and social issues
• Share insightful articles and analysis with students and colleagues to foster critical thinking.

Frustrations

• The spread of misinformation and biased content online making it crucial to verify sources
• The declining quality of journalism and rise of clickbait headlines undermining trust in media
• Limited access to local and regional news coverage hindering a comprehensive understanding of events.

The Associated Press Geographic and Demographic Insights

Geographic Insights: AP News has a strong presence in English-speaking countries, with the US dominating its user base. India also represents a significant market share.

Demographic Insights: AP News appeals to a wide age range, with a slight skew towards 25-44 year olds. Males represent a slightly larger portion of the user base.

The Associated Press Socio-economic Profile

Household and Income Insights: The largest user group for AP News falls within the 'middle class,' typically living in households of 2-4 people.

Educational and Employment Insights: A large portion of users are employed full-time with University or College level education. They value credible and insightful news from a trusted source.

The Associated Press Behavioral Insights

Interest-Based Insights: Users are interested in diverse topics like technology, politics, business, travel, science, health, and world news, reflecting a globally aware audience.

Technology and Social Media Usage: Users primarily access news through Youtube and Twitter, with a preference for desktop devices, indicating a preference for in-depth reading experiences.

The Associated Press Top Competitors