Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
The Associated Press Top Products
Brand Positioning
The Associated Press (AP) positions itself as the most trusted, unbiased, and comprehensive global news organization, providing fast, accurate information across all formats to both media outlets and the general public worldwide.
Customer Sentiments
Customer sentiment is likely positive due to AP's long-standing reputation for factual, unbiased reporting and extensive coverage, which addresses key frustrations like misinformation and partisan bias. Users value its credibility and the breadth of content for informed decision-making and content sourcing.
The Associated Press Key Value Propositions
AP's core value proposition lies in its unparalleled commitment to unbiased, accurate, and rapid news reporting with a global reach. It serves as a foundational and trusted source for diverse audiences, from media professionals to the general public, providing critical information in various multimedia formats.
The Associated Press SWOT Analysis
Strengths
Venerable, trusted global news organization.
Massive reach, influencing half the world's population.
Diverse multimedia content and strong B2B services.
Weaknesses
Apparent lack of direct consumer subscription model.
Reliance on advertising and licensing revenue.
Potential for brand safety concerns for advertisers.
Opportunities
Expand specialized content verticals and newsletters.
Leverage fact-checking to combat misinformation.
Grow B2B offerings for news technology.
Threats
Increased competition from digital-first news sources.
Maintaining neutrality in a polarized media landscape.
Evolving advertising market and ad-blockers impact revenue.
Market Growth Stage
Pace of Market Growth
The Associated Press Target Audience
Geographic Insights
AP has significant global reach, with a strong presence in North America and Western Europe, and growing influence in Asia and Oceania, reflecting its worldwide news coverage.
Top Countries
United States
40% market share
United Kingdom
10% market share
Canada
8% market share
India
6% market share
Australia
5% market share
The Associated Press Audience Segments
Media Professionals & Journalists
25-65+ years
Male • Female
Global
Engaged General Public
18-65+ years
Male • Female
Global
Advertising & Marketing Professionals
28-55 years
Male • Female
North America • Europe • Asia
Academics & Researchers
22-65+ years
Male • Female
Global
Policymakers & Government Officials
30-65+ years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Associated Press
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
