Ashby's target audience includes companies of all sizes, ranging from startups with 1-100 employees to growth-stage companies with 101-1000 employees, and large enterprises with 1000+ employees. The company segments its offerings based on company size and needs, providing tailored solutions for each group. Ashby also targets companies using existing ATS platforms who want to supercharge their data with real-time, actionable analytics. Ashby is trying to target Talent Acquisition teams that are looking to improve various aspects of their hiring process, such as candidate experience, assessment accuracy, team productivity, pipeline diversity, and overall efficiency. They are particularly focused on companies that recognize hiring as a strategic advantage and are investing in recruiting operations.