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Ashby Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Recruiting Operations Manager

Education: Master's Degree, Human Resources Management

Age: 29

Gender: Female

Occupation: Senior Technical Recruiter

Education: Bachelor's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Director of Talent Acquisition

Education: Master's Degree, Business Administration

Alex Chen

Alex Chen

Age: 32
Gender: Male
Occupation: Recruiting Operations Manager
Education: Master's Degree, Human Resources Management
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • Streamline end-to-end recruiting workflows to reduce time-to-hire and improve efficiency
  • Implement data-driven insights to optimize candidate sourcing and assessment strategies
  • Consolidate fragmented recruiting tools into a single, integrated platform for cost savings and better data visibility.

Pain Points

  • Lack of actionable analytics from current ATS, making it difficult to identify hiring bottlenecks
  • Manual, repetitive tasks in the recruitment process consuming valuable team time
  • Poor integration between different HR tech tools leading to data silos and inconsistencies.

Ashby Geographic Distribution

Ashby's primary market is the US, followed by the UK, Canada, Australia, and Germany, indicating a strong presence in developed Western economies.

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely live in 3-4 person households, with a significant proportion having medium to high income levels, indicative of professional roles.

Employment Status

Income Distribution

Education Level

Ashby Behavior Analysis

Behavior Profile

Data-Driven
Automation
Analytics
Problem-Solving
Efficiency-Focused
Strategic Thinking
Technology Adoption
Seeking Solutions
Professional Development
Information Consumption
Networking
Productivity Tools
Career-Focused
Research
Customization
Continuous Improvement
Proactive
Seeking Insights
Cost-Conscious
Adopting AI

Device Breakdown

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