The FTC Act prohibits unfair methods of competition and unfair or deceptive acts or practices in commerce, ensuring businesses operate ethically and transparently to protect consumers from fraud and deception. (FTC, ongoing enforcement). This includes marketing and advertising regulations that also apply to sales consulting firms and how they advise their clients to market and sell products and services in compliance with FTC rules and guidelines, especially regarding testimonials, endorsements, and pricing claims that must be truthful and substantiated and not mislead consumers with deceptive marketing practices and strategies that may deceive consumers, requiring consultants to always provide honest and transparent advisory services, making them responsible for fraudulent practices and ensuring compliance and avoiding fines and penalties from deceptive practices and non-compliance with consumer protection laws and regulations, which extends to sales consulting and marketing advice that clients are given to ensure transparency and ethical practices, requiring sales strategies and client support that does not include deceptive marketing strategies and transparency and clear disclosure of all terms, conditions, and limitations or restrictions of products or services that are marketed or offered for sale to consumers, which protects consumers and requires fair marketing practices from consulting companies and clients alike, increasing client trust through honest advertising and sales that build a solid reputation for transparency and long-term customer relationships and sales performance in line with ethical consumer protection standards and policies.

The CCPA (2018) and CPRA (2020) grant California consumers rights over their personal data, including the right to know, delete, and opt-out of the sale of their data, requiring businesses to provide transparent privacy policies and implement data security measures. These comprehensive data regulations affect ASalesGuyConsulting because consulting and advisory services must be given by compliance and consideration for data privacy, meaning companies must provide transparent practices in data use, obtaining and processing data according to consumer privacy laws. Sales consulting must take into account that they are also responsible for how data is handled and used to advise and strategize with clients according to these laws. This means data use and marketing strategies must be built according to CCPA and CPRA rules that protect consumer rights and privacy, with consultants having to follow this regulation and be held accountable for compliance by client sales teams, sales strategies and marketing initiatives that align with consumer data protection standards. This can also limit marketing campaigns and how targeted marketing takes place through the use of customer data according to laws that require more emphasis on data security measures, transparency, and getting consent from users to use data in advertising and sales campaigns, limiting direct marketing strategies and emphasizing data privacy as a core component of the business. This ensures consultants prioritize data security and uphold data handling ethics, ensuring customers have their privacy rights respected and ensuring the clients they serve comply with all these regulations, limiting the scale and scope of potential customer targeting sales campaigns based on how data is used according to compliance and data ethics.

The CAN-SPAM Act establishes rules for commercial email, requires businesses to provide recipients with an opt-out method, and prohibits deceptive email practices. (FTC, 2003). This law affects ASalesGuyConsulting because they need to maintain compliance with marketing campaigns and advertising strategies when building sales and strategies and support. Consultants must abide by CAN-SPAM regulations through marketing strategies and campaigns to ensure that email marketing messages follow requirements such as accurate sender identification, a way to opt out of communication messages, and accurate information about the promotion or sales that occurs over email. Sales consulting may need to provide ethical advisory support and strategic decisions to make sure that sales practices align with email marketing compliance and regulations, meaning it is a requirement for business and is part of marketing and sales planning. Consultants must have sales strategies for clients that comply with the CAN-SPAM Act and must inform clients of the need for them to meet ethical sales and marketing practices, with non-compliance leading to severe fines, penalties, and legal ramifications, harming a business's reputation and the ability to market its products and services effectively. Sales strategies must also consider all compliance regulations that can significantly shape how the business plans and makes critical business decisions.