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ArtsWestchester Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Educator

Education: Master's Degree in English Literature

Age: 42

Gender: Male

Occupation: Marketing Director

Education: Bachelor's Degree in Business Administration

Age: 31

Gender: Female

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree in Fine Arts

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: Retired Educator
Education: Master's Degree in English Literature
Industry: Arts & Culture
Channels: FacebookYouTubeInstagram

Goals

  • To attend diverse cultural events regularly and enrich her understanding of various art forms
  • To connect with like-minded individuals who share her passion for the arts and community engagement
  • To support local artists and cultural organizations through patronage and active participation.

Pain Points

  • Finding comprehensive, easily digestible information about all local arts events in one place
  • Coordinating transportation and accessibility for evening or weekend events in different locations
  • Overlapping event schedules making it difficult to attend multiple desired performances or exhibitions.

ArtsWestchester Geographic Distribution

ArtsWestchester primarily serves Westchester and Rockland Counties, New York. Its user base is overwhelmingly concentrated in the US, with minor international reach.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.4%
Mexico flag

Mexico

0.3%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households with medium to high income levels, reflecting a demographic with disposable income for arts and culture.

Employment Status

Income Distribution

Education Level

ArtsWestchester Behavior Analysis

Behavior Profile

cultural events
arts enthusiasts
attending exhibitions
performances
community engagement
online presence
social media
Facebook
Instagram
YouTube
event listings
e-newsletters
philanthropy
local news
learning
networking
artist opportunities
access
patronage
community-minded

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