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Ars Technica Target Audience

Ars Technica's target audience is primarily composed of technology professionals, enthusiasts, and decision-makers. This includes individuals working in IT, software development, engineering, and related fields. The audience is also interested in science, policy, cars, gaming, and culture as it intersects with technology.

User Segments

Ars Technica Geographic Distribution

Ars Technica's primary user base resides in English-speaking countries with strong tech industries, particularly the US and UK.

Top Countries

United States flag

United States

45.2%
United Kingdom flag

United Kingdom

10.7%
Canada flag

Canada

8.9%
Germany flag

Germany

6.5%
Australia flag

Australia

5.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Ars Technica users often belong to households of 2-4 people, with a majority earning medium income, indicative of professionals and families.

Employment Status

Income Distribution

Education Level

Ars Technica Behavior Analysis

Behavior Profile

Device Breakdown

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