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Ars Technica's target audience is primarily composed of technology professionals, enthusiasts, and decision-makers. This includes individuals working in IT, software development, engineering, and related fields. The audience is also interested in science, policy, cars, gaming, and culture as it intersects with technology.
Ars Technica's primary user base resides in English-speaking countries with strong tech industries, particularly the US and UK.
United States
United Kingdom
Canada
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Ars Technica users often belong to households of 2-4 people, with a majority earning medium income, indicative of professionals and families.
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