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Altafid is a financial technology company offering a comprehensive platform designed to empower financial advisors and institutions. Their platform provides tools for portfolio management, client onboarding, data analytics, and third-party app integration through a marketplace model. They aim to improve efficiency, expand service offerings, and drive business growth for their clients.
Company : Altafid
Industry : Financial TechnologyWealth ManagementFinTech
Altafid Key Value propositions
Altafid Latest news
Altafid on LinkedIn: #fintech #investabroad #financialservices | 26 ...
Jan 3, 2022 ... Big news! A great opportunity with tons of ... Lee la columna completa en Altafid Insights: https ... es alta. En tanto, el tipo de cambio, a la ...
Vanessa Blasco - Head of Product Development - Altafid | LinkedIn
Vanessa Blasco. Head of Product Development en Altafid | MSc Engineering UC | Industrial Engineering IT. Altafid Pontificia Universidad Católica de Chile ...
Joseph Lahti - CEO and Chairman at Altafid, Inc - Altafid | LinkedIn
Chairman and CEO of Altafid, Inc · Joe Lahti currently serves as Chairman and CEO of Altafid, Inc., an early stage fintech company that provides a global ...
Vanessa Blasco - Head of Product Development - Altafid | LinkedIn
Experiencia · Gráfico Altafid. Head of Product Development. Altafid. abr. 2023 - actualidad 1 año 2 meses · Gráfico Altafid. Digital Product Manager. Altafid. abr ...
Altafid SWOT Analysis
Strengths
Comprehensive platform for financial advisorsFocus on automation and efficiencyPartnerships with custodian banks
Weaknesses
Relatively new entrant in a competitive marketLimited information on pricing and subscription modelsPotential challenges in scaling globally
Opportunities
Growing demand for digital wealth management solutionsExpansion into new geographic marketsStrategic partnerships with complementary fintech companies
Threats
Competition from established fintech playersRapid technological advancements requiring continuous innovationChanging regulatory landscape in the financial services industry
Top Marketing Strategies for Altafid
Altafid User Persona
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Altafid Geographic and Demographic Insights
Geographic Insights: Altafid's primary market is the US, followed by Chile. They also have a presence in the UK, Canada, and Australia.
United States
60%
Chile
15%
United Kingdom
10%
Canada
7.5%
Australia
7.5%
Demographic Insights: Altafid's target audience is primarily males aged between 35-54. While they also target older demographics, younger generations show less interest.
Altafid Socio-economic Profile
Household and Income Insights: Altafid's users are primarily from high-income households with 2-4 members, reflecting their focus on affluent individuals and families.
Educational and Employment Insights: Altafid's target audience is highly educated, with a majority holding postgraduate degrees and employed full-time, indicating a focus on experienced professionals.
Altafid Behavioral Insights
Interest-Based Insights: The target audience is interested in finance, technology, economics, and enjoys luxury activities like travel, fine dining, and golf.
Technology and Social Media Usage: The target audience prefers LinkedIn and YouTube, uses desktop devices predominantly, and shows moderate engagement on other platforms.
Altafid Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Addepar | 40% | Portfolio Management, Wealth Reporting, Client Relationship Management |
Orion Advisor Solutions | 30% | Financial Planning, Investment Management, Practice Management |
Tamarac | 20% | Portfolio Management, Reporting, Trading |