Top Marketing Strategies for United States Army

United States Army User Persona

Name:

Michael Thompson

Age :

18

Gender :

Male

Occupation :

High School Senior

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Michael wants to serve his country and find a career path that offers stability and growth opportunities
• He is interested in the technological advancements the Army offers and sees it as a way to gain valuable skills for the future
• He desires travel and adventure, and sees the Army as a way to experience new cultures and broaden his horizons.

Frustrations

• Michael worries about the dangers of military service and the impact it could have on his family
• He feels overwhelmed by the vast amount of information available about different Army careers and struggles to determine the right fit
• He is concerned about balancing the demands of military life with his personal goals and aspirations.

Name:

Sarah Miller

Age :

25

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Sarah seeks a career change that offers more purpose and fulfillment than her current role
• She is interested in the leadership and teamwork aspects of the Army and sees it as an opportunity for personal and professional growth
• She wants to contribute to something bigger than herself and make a tangible difference in the world.

Frustrations

• Sarah is concerned about leaving her current job and the financial stability it provides
• She worries about the challenges of being a woman in a male-dominated field like the military
• She struggles to find relatable information about the daily lives and experiences of women in the Army.

Name:

John Davis

Age :

42

Gender :

Male

Occupation :

Journalist

Industry :

Media and Communications

Education :

Master's Degree, Journalism

Preferred platforms

GOALS

• John seeks to provide in-depth coverage of the Army and its impact on current events
• He wants to interview soldiers and share their stories to bridge the gap between the military and civilian populations
• He aims to provide accurate and unbiased reporting on military operations and their global implications.

Frustrations

• John faces challenges accessing information and data from the Army due to bureaucratic hurdles
• He struggles to gain the trust of soldiers and veterans who are hesitant to share their experiences with the media
• He is concerned about the spread of misinformation and propaganda surrounding military affairs and aims to provide factual counterpoints.

United States Army Geographic and Demographic Insights

Geographic Insights: The U.S. Army's primary market is the United States, with a significant majority of its user base residing there. Secondary markets include countries with a U.S. military presence, such as the Philippines, Germany, Japan, and South Korea.

Demographic Insights: The U.S. Army's target audience skews towards men, particularly those aged 18-24. However, there is a significant portion of older individuals and women interested in the Army.

United States Army Socio-economic Profile

Household and Income Insights: The U.S. Army attracts individuals from diverse socioeconomic backgrounds. The target audience typically falls within middle-income households, with smaller proportions from low and high-income brackets.

Educational and Employment Insights: The U.S. Army's target audience predominantly comprises individuals with a high school diploma or some college experience, reflecting the entry-level requirements and opportunities provided by the military. A large portion of the target users are students seeking career opportunities.

United States Army Behavioral Insights

Interest-Based Insights: The U.S. Army's target audience is interested in news, politics, history, military technology, and related fields. They also show interest in video games, physical fitness, and travel.

Technology and Social Media Usage: The U.S. Army's target audience primarily uses YouTube and Instagram. They primarily access information through mobile devices, followed by desktop computers.

United States Army Top Competitors