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Argent International Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Procurement Manager

Education: Master's Degree, Supply Chain Management

Age: 45

Gender: Male

Occupation: Lead Product Development Engineer

Education: Master's Degree, Mechanical Engineering

Age: 32

Gender: Female

Occupation: Quality Assurance Engineer

Education: Bachelor's Degree, Industrial Engineering

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Senior Procurement Manager
Education: Master's Degree, Supply Chain Management
Industry: Automotive Manufacturing
Channels: LinkedInYouTubeReddit

Goals

  • Secure reliable, high-quality component suppliers for automotive production
  • Optimize procurement processes to reduce costs and improve efficiency
  • Ensure compliance with industry standards and internal quality metrics.

Pain Points

  • Difficulty finding specialized suppliers for custom components
  • Managing fluctuating material costs and supply chain disruptions
  • Dealing with inconsistent quality from existing vendors leading to production delays.

Argent International Geographic Distribution

Primarily serving North American automotive and industrial markets from Michigan. Some international reach for specialized solutions.

Top Countries

United States flag

United States

85%
Canada flag

Canada

8%
Mexico flag

Mexico

3%
Germany flag

Germany

2%
Japan flag

Japan

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in medium-sized households with high income levels, reflecting their professional stature.

Employment Status

Income Distribution

Education Level

Argent International Behavior Analysis

Behavior Profile

Customization
Problem Solving
Technical Information
Long-term Reliability
Innovation
Efficiency
Quality Assurance
B2B Sales Cycle
Networking
Online Research
Material Science
Engineering Expertise
Prototyping
Regulations
Cost-effectiveness
Supply Chain Management
Product Development
Digital Engagement
Industry Standards
Vendor Selection

Device Breakdown

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