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Archipelo Target Audience
Archipelo's target audience includes security teams, engineering teams, and GRC (Governance, Risk, and Compliance) teams within organizations that develop software. Specifically, they target companies that are looking to enhance their developer security posture, mitigate risks associated with human error and AI-generated code, and ensure compliance with industry standards. This includes organizations using a variety of CI/CD tools and development workflows, and those seeking to improve collaboration and communication between security and development teams. The company aims to serve organizations that understand the importance of addressing security early in the SDLC to reduce costs and improve overall software quality.
User Segments
Age: 52
Gender: Male
Occupation: Chief Information Security Officer (CISO), VP of Engineering, or a Director of Application Security within mid-sized to large organizations. These individuals are responsible for ensuring the security and compliance of their organization's software development lifecycle (SDLC). They are likely facing challenges related to developer-introduced vulnerabilities, risks associated with AI code generation, and the need for better visibility into developer tools and activities. They seek solutions that can integrate seamlessly into existing development workflows, provide actionable insights, and automate security tasks to avoid slowing down development cycles. These buyers value proactive security measures, data-driven decision-making, and tools that enhance collaboration between security, engineering, and governance teams.
Education: Doctorate Degree, Computer Science
Age: 48
Gender: Female
Occupation: Director of Application Security
Education: Master's Degree, Information Security
Age: 45
Gender: Male
Occupation: VP of Engineering
Education: Master's Degree, Software Engineering
Robert Harding
Goals
- Improve the organization's overall security posture and reduce the risk of cyberattacks
- Enhance collaboration between security and development teams
- Automate security tasks to avoid slowing down development cycles.
Pain Points
- Lack of visibility into developer activities and tool usage
- Difficulty in identifying and prioritizing developer-introduced vulnerabilities
- Slow incident response times due to manual processes.
Archipelo Geographic Distribution
The primary market is the United States (45%), followed by the United Kingdom (20%). Other significant markets include Canada (15%), Germany (10%), and Australia (5%), reflecting a focus on English-speaking and technologically advanced nations.
Top Countries
United States
United Kingdom
Canada
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The platform primarily targets users in 2-member (35%) and 3-4 member households (40%), with a focus on medium (45%) and high-income individuals (40%), reflecting the enterprise-level pricing and target roles.
Employment Status
Income Distribution
Education Level
Archipelo Behavior Analysis
Behavior Profile
Device Breakdown
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