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ApproveShield is a full-service tenant screening company that specializes in fraud prevention and eviction detection for the multifamily leasing sector. Their primary goal is to help property managers and owners reduce bad debt and increase net operating income (NOI) by identifying and rejecting high-risk applicants. They achieve this through comprehensive background checks, real-time data analysis, and a human-in-the-loop approach to verification.
Company : ApproveShield
Industry : Real EstateTenant ScreeningFraud Prevention
ApproveShield Key Value propositions
ApproveShield Latest news
ApproveShield
... top-notch customer service. Approveshield is undeniably the premier provider for all your tenant screening needs!” Approve Shield. Home · About Us · Contact.
What should I do if my rental application is denied due to a tenant ...
Jul 1, 2021 ... This notification is called an “adverse action” notice, and it must:.
[Tenant - US] How long does it usually take to approve/deny a rental ...
Apr 27, 2022 ... One major thing - If you submitted outside of business hours, they may not even notice your application came in. If it's a large complex / PM ...
FDA Advisory Committee Panel Strongly Recommends Approval of ...
May 23, 2024 ... “Despite the importance of detecting colorectal cancer early, there are notable barriers that can deter average-risk Americans from completing ...
ApproveShield SWOT Analysis
Strengths
Specialized in fraud prevention and eviction detectionHuman-in-the-loop approach to verificationReal-time data analysis
Weaknesses
Limited online presencePotential reliance on manual verification processesPricing not readily available
Opportunities
Expand into other real estate sectorsDevelop AI-powered screening solutionsOffer educational resources to property managers
Threats
Competition from established credit reporting agenciesIncreasing regulatory scrutiny in tenant screeningData security breaches and privacy concerns
Top Marketing Strategies for ApproveShield
Feature Highlighting in Pricing Strategy
Clearly emphasize the key features and benefits of each pricing tier in a way that aligns with the specific needs of different property management businesses. This can help buyers understand the value they receive at each price point and make informed purchasing decisions.
ApproveShield User Persona
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GOALS
Frustrations
ApproveShield Geographic and Demographic Insights
Geographic Insights: ApproveShield's primary market is the United States, followed by Canada and the United Kingdom, reflecting the company's focus on North American multifamily housing.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: ApproveShield's target audience consists slightly more of males than females, primarily professionals aged 35-54 working in property management.
Age Distribution
Gender Distribution
ApproveShield Socio-economic Profile
Household and Income Insights: The majority of target users fall within the middle-income bracket, typically living in households of 2-4 people.
Educational and Employment Insights: Most target users are full-time employees with at least a university or college degree, indicating a well-educated user base.
Households Size
Income Distribution
Education Level
Employment Status
ApproveShield Behavioral Insights
Interest-Based Insights: Target users show interest in real estate investing, property management software, legal compliance, risk management, fintech, proptech, and data security.
Technology and Social Media Usage: Users primarily leverage desktop devices, with significant engagement on LinkedIn, Facebook, and YouTube for industry-related information.
Interests
Device Breakdown
Social Media Usage
ApproveShield Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| LeaseRunner | 25% | Tenant Screening, Property Management Software, Lease Management |
| TransUnion SmartMove | 35% | Tenant Screening, Credit Reporting, Background Checks |
| First Advantage Resident Screening | 20% | Tenant Screening, Background Checks, Identity Verification |
