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ApproveShield is a full-service investigative screening company specializing in the multifamily leasing sector. Founded in 2016, ApproveShield aims to reduce eviction rates and improve the value of multifamily assets by providing comprehensive tenant screening services. Their premier screening solution uses near real-time data combined with investigative background checks to identify high-risk applicants, catch ID fraud, verify criminal backgrounds, and ensure compliance with regulations. They provide benefits to leasing agents by freeing them from the burdens of verification, to property managers allowing for focus on retention, to regional managers through standardized processes, and to property owners by increasing property value. ApproveShield's goal is to transform tenant profiles to ensure reliable tenants that stay and pay.

Major Markets

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TransUnion ShareAble

LeaseRunner

Top Marketing Channels

TransUnion ShareAble

  • Digital Marketing
  • Examples: Website, Online Advertising, Partnerships
  • Campaigns: Tenant Screening Solutions, Credit Report Services, Background Check Packages
  • Content Marketing
  • Examples: Blog Posts, Guides, Infographics
  • Campaigns: Webinars for Landlords, Educational Content for Property Managers, Industry Conference Presentations
  • Partnership Marketing
  • Examples: Affiliate Marketing, Joint Webinars, Co-branded Content
  • Campaigns: Partnerships with Real Estate Platforms, Integration with Property Management Software, Referral Programs

Top Sales Channels

  • Direct Sales
  • Online Sign-up, Phone Consultation, Demo Request
  • Free Trial Offers, Discounted Packages, Bundled Services
  • Channel Partners
  • Referral Bonuses, Partnership Agreements, Networking Events
  • Real Estate Agent Referrals, Property Management Company Agreements, Landlord Associations
  • Social Proof Marketing
  • Website, Sales Presentations, Marketing Collateral
  • Customer Success Stories, Testimonials, Case Studies

ApproveShield SWOT Analysis

Strengths

Strong brand recognition

Extensive data resources

Wide range of screening services

Weaknesses

Higher price point compared to competitors

Complex user interface

Limited customer support

Opportunities

Expand into adjacent markets (e.g.

tenant insurance)

Develop more sophisticated risk assessment tools

Integrate with emerging property technology platforms

Threats

Increasing competition from niche players

Economic downturn affecting rental market

Changes in data privacy regulations

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