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Executive Summary

Applied Frameworks is a consulting and training company focused on helping businesses design, build, and grow sustainably profitable software-enabled solutions. They offer services and products centered around 'Solution Profitability Management' and the 'Profit Streams' framework. Their offerings range from workshops and consulting on pricing and packaging, to training programs and tools like the Horizon platform. They aim to assist businesses in making data-driven decisions to enhance profitability across the entire solution lifecycle. The company leverages AI and expert advice to help companies achieve sustainable profitability.

Industries

SoftwareTechnologyConsulting

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Applied Frameworks Top Products

Customer Benefit Analysis
Profit Streams Training
AF Pricing & Packaging Design

Brand Positioning

Applied Frameworks positions itself as a consulting and training company focused on enhancing the profitability of software-enabled solutions. They offer the 'Profit Streams' framework and 'Horizon' platform, leveraging AI and expert advice to help businesses make data-driven decisions for sustainable growth.

Customer Sentiments

Customer sentiment appears positive, indicated by testimonials referencing increased adoption of annual plans; customers are valuing data-driven strategies for enhancing profitability across the entire solution lifecycle. However, the brand needs to address the need for clear and transparent pricing details and highlight customer success stories.

Applied Frameworks Key Value Propositions

Applied Frameworks helps businesses maximize the profitability of their software-enabled solutions through data-driven strategies and expert consulting. Their 'Solution Profitability Management' approach provides a framework for optimizing pricing, packaging, and overall ROI across the entire solution lifecycle.

Solution Profitability Management
Data-Driven Decisions
Pricing & Packaging
Sustainable Growth

Applied Frameworks SWOT Analysis

Strengths

Expertise in Solution Profitability Management.

Unique 'Profit Streams' framework.

Integration of AI and expert advice via Horizon platform.

Weaknesses

Limited brand awareness compared to larger competitors.

Reliance on specific frameworks may limit appeal to some clients.

Lack of explicit pricing details may deter potential customers.

Opportunities

Expanding the Horizon platform's features and integrations.

Capitalizing on the growing demand for agile profitability solutions.

Extending services to adjacent industries and markets.

Threats

Emergence of new competitors in the agile consulting space.

Economic downturns affecting client budgets.

Rapid changes in software development methodologies.

Applied Frameworks operates primarily within the software and technology industry, specifically focusing on software-enabled solutions. Their expertise lies in helping businesses maximize profit throughout the lifecycle of their software products and services. They cater to companies adopting Agile methodologies and seeking to optimize their pricing, packaging, and overall profitability strategies within the software domain.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Applied Frameworks Target Audience

View Details

Geographic Insights

The primary market is the United States (45.0%), followed by the United Kingdom (20.0%). Other significant markets include Canada, Australia and Germany.

Top Countries

United States flag

United States

45% market share

United Kingdom flag

United Kingdom

20% market share

Canada flag

Canada

10% market share

Australia flag

Australia

10% market share

Germany flag

Germany

5% market share

Applied Frameworks Audience Segments

Applied Frameworks targets leadership teams, product managers, and businesses involved in developing and managing software-enabled solutions. Their target audience includes companies utilizing agile frameworks like SAFe, and those aiming to maximize profit throughout their product lifecycle. They specifically focus on individuals and companies that want to increase revenue, improve cash flow, and optimize pricing strategies.

Experienced Product Leaders

35-55 years

Male • Female

United States • United Kingdom • Canada

Aspiring Product Managers

28-45 years

Male • Female

Germany • France • Netherlands

Startup Founders/CEOs

40-60 years

Male • Female

Silicon Valley • New York City • Boston

Operating Partners

45-65 years

Male • Female

London • Singapore • Hong Kong

Small Business Owners

30-50 years

Male • Female

Australia • New Zealand • Remote

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Applied Frameworks

Interactive ROI Calculator

Create an interactive ROI calculator on the Applied Frameworks website. This tool would allow potential customers to input their current situation and see the potential profitability gains they could achieve by implementing Solution Profitability Management, thereby demonstrating the value proposition in a tangible way.

Learn more

Personalized User Onboarding

Implement personalized onboarding experiences based on user roles (e.g., business leader, product manager, entrepreneur). Tailoring the onboarding process to address specific pain points and goals can increase user engagement with the Horizon platform and Profitable Software Academy, leading to higher adoption rates.

Learn more

Leverage Customer Testimonials

Showcase customer testimonials prominently on the website, particularly those from Founders, CEOs, and Operating Partners. Highlight specific quantifiable results and positive experiences to build credibility and social proof for Applied Frameworks' services and products.

Learn more

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