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Executive Summary
Applied Frameworks is a consulting and training company focused on helping businesses design, build, and grow sustainably profitable software-enabled solutions. They offer services and products centered around 'Solution Profitability Management' and the 'Profit Streams' framework. Their offerings range from workshops and consulting on pricing and packaging, to training programs and tools like the Horizon platform. They aim to assist businesses in making data-driven decisions to enhance profitability across the entire solution lifecycle. The company leverages AI and expert advice to help companies achieve sustainable profitability.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Applied Frameworks Top Products
Brand Positioning
Applied Frameworks positions itself as a consulting and training company focused on enhancing the profitability of software-enabled solutions. They offer the 'Profit Streams' framework and 'Horizon' platform, leveraging AI and expert advice to help businesses make data-driven decisions for sustainable growth.
Customer Sentiments
Customer sentiment appears positive, indicated by testimonials referencing increased adoption of annual plans; customers are valuing data-driven strategies for enhancing profitability across the entire solution lifecycle. However, the brand needs to address the need for clear and transparent pricing details and highlight customer success stories.
Applied Frameworks Key Value Propositions
Applied Frameworks helps businesses maximize the profitability of their software-enabled solutions through data-driven strategies and expert consulting. Their 'Solution Profitability Management' approach provides a framework for optimizing pricing, packaging, and overall ROI across the entire solution lifecycle.
Applied Frameworks SWOT Analysis
Strengths
Expertise in Solution Profitability Management.
Unique 'Profit Streams' framework.
Integration of AI and expert advice via Horizon platform.
Weaknesses
Limited brand awareness compared to larger competitors.
Reliance on specific frameworks may limit appeal to some clients.
Lack of explicit pricing details may deter potential customers.
Opportunities
Expanding the Horizon platform's features and integrations.
Capitalizing on the growing demand for agile profitability solutions.
Extending services to adjacent industries and markets.
Threats
Emergence of new competitors in the agile consulting space.
Economic downturns affecting client budgets.
Rapid changes in software development methodologies.
Applied Frameworks operates primarily within the software and technology industry, specifically focusing on software-enabled solutions. Their expertise lies in helping businesses maximize profit throughout the lifecycle of their software products and services. They cater to companies adopting Agile methodologies and seeking to optimize their pricing, packaging, and overall profitability strategies within the software domain.
Market Growth Stage
Pace of Market Growth
Applied Frameworks Target Audience
Geographic Insights
The primary market is the United States (45.0%), followed by the United Kingdom (20.0%). Other significant markets include Canada, Australia and Germany.
Top Countries
United States
45% market share
United Kingdom
20% market share
Canada
10% market share
Australia
10% market share
Germany
5% market share
Applied Frameworks Audience Segments
Applied Frameworks targets leadership teams, product managers, and businesses involved in developing and managing software-enabled solutions. Their target audience includes companies utilizing agile frameworks like SAFe, and those aiming to maximize profit throughout their product lifecycle. They specifically focus on individuals and companies that want to increase revenue, improve cash flow, and optimize pricing strategies.
Experienced Product Leaders
35-55 years
Male • Female
United States • United Kingdom • Canada
Aspiring Product Managers
28-45 years
Male • Female
Germany • France • Netherlands
Startup Founders/CEOs
40-60 years
Male • Female
Silicon Valley • New York City • Boston
Operating Partners
45-65 years
Male • Female
London • Singapore • Hong Kong
Small Business Owners
30-50 years
Male • Female
Australia • New Zealand • Remote
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Applied Frameworks
Interactive ROI Calculator
Create an interactive ROI calculator on the Applied Frameworks website. This tool would allow potential customers to input their current situation and see the potential profitability gains they could achieve by implementing Solution Profitability Management, thereby demonstrating the value proposition in a tangible way.
Learn morePersonalized User Onboarding
Implement personalized onboarding experiences based on user roles (e.g., business leader, product manager, entrepreneur). Tailoring the onboarding process to address specific pain points and goals can increase user engagement with the Horizon platform and Profitable Software Academy, leading to higher adoption rates.
Learn moreLeverage Customer Testimonials
Showcase customer testimonials prominently on the website, particularly those from Founders, CEOs, and Operating Partners. Highlight specific quantifiable results and positive experiences to build credibility and social proof for Applied Frameworks' services and products.
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