The target audience for iTunes is vast and multifaceted, reflecting its position as a long-standing digital media hub. Geographically, it targets a global audience, given Apple's worldwide presence. Demographically, it appeals to a wide age range, from younger individuals interested in the latest music and apps to older users consuming movies, TV shows, and podcasts. Psychographically, the target audience includes individuals who value digital convenience, high-quality audio and video content, and a seamless user experience. It specifically targets those who are either already within the Apple ecosystem or are open to purchasing digital content from a reputable source. This includes casual entertainment consumers, avid music lovers, movie buffs, podcast enthusiasts, and those looking for a centralized platform to manage their digital media library. Given its historical role, it also caters to users who prefer to own digital content outright rather than exclusively relying on subscription streaming models, though it now integrates with Apple Music and Apple TV+ for those who prefer subscriptions. The breadth of content ensures its appeal across various interests and lifestyles.