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Executive Summary

Industries

MediaBusiness InsightsPersonal Development

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Authority Magazine Top Products

Authority Magazine

Brand Positioning

Authority Magazine positions itself as a go-to source for entrepreneurial growth, thought leadership, and strategic business advice, primarily targeting professionals and business owners seeking personal and professional development through inspirational content and expert interviews.

Customer Sentiments

Customer sentiment appears positive, as Authority Magazine aligns with the interests and needs of its target audience, who seek practical business advice, self-improvement, and insights from successful individuals. Their focus on leadership and entrepreneurship directly addresses common goals and frustrations of their personas.

Authority Magazine Key Value Propositions

Authority Magazine provides valuable insights and inspiration for entrepreneurial growth and thought leadership by featuring interviews with successful individuals. This content offers strategic business advice, helping professionals and aspiring entrepreneurs navigate challenges and achieve their goals.

Entrepreneurial Growth
Thought Leadership
Strategic Business Advice
Inspirational Content

Authority Magazine SWOT Analysis

Strengths

Strong focus on leadership and entrepreneurship.

Content tailored for business professionals.

Interviews with successful individuals provide unique insights.

Weaknesses

Brand recognition may be less than larger competitors.

Limited public information on business model.

Reliance on interview format might limit content diversity.

Opportunities

Expand into new niche business topics.

Increase multimedia content production.

Develop premium subscription offerings.

Threats

Intense competition from established business media.

Rapid changes in digital content consumption.

Difficulty in maintaining content quality and consistency at scale.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Authority Magazine Target Audience

View Details

Geographic Insights

Authority Magazine's audience is primarily North American, with significant presence in the US and Canada, followed by UK, Australia, and India.

Top Countries

United States flag

United States

50.5% market share

Canada flag

Canada

10.2% market share

United Kingdom flag

United Kingdom

7.8% market share

Australia flag

Australia

5.1% market share

India flag

India

3.5% market share

Authority Magazine Audience Segments

Early-Career Professionals

22-35 years

Male • Female

Global, Urban Centers

Established Family Managers

30-55 years

Male • Female

Global, Suburban Areas

Active Retirees

50-70 years

Male • Female

North America • Europe

Ambitious Students

18-25 years

Male • Female

Global, University Towns

Independent Entrepreneurs

28-45 years

Male • Female

Global, Remote Areas

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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