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The Associated Press Target Audience

The target audience of AP News is likely people interested in current events, both domestically and internationally. The website and app offer a wide range of news categories, appealing to a broad audience. Additionally, the presence of a "Fact Check" section suggests a focus on accuracy and combating misinformation, which may attract a specific subset of news consumers.

User Segments

The Associated Press Geographic Distribution

AP News has a strong presence in English-speaking countries, with the US dominating its user base. India also represents a significant market share.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The largest user group for AP News falls within the 'middle class,' typically living in households of 2-4 people.

Employment Status

Income Distribution

Education Level

The Associated Press Behavior Analysis

Behavior Profile

Device Breakdown

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