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APIsec is a cybersecurity company specializing in automated API security testing. Their platform discovers, analyzes, and tests APIs to identify vulnerabilities and security flaws before they reach production. They offer a range of products and services designed to integrate seamlessly into the software development lifecycle, promoting a shift-left approach to security.
Company : APIsec
Industry : CybersecurityAPITestingDevSecOps
APIsec Key Value propositions
APIsec Latest news
APIsec: The Only Fully Automated API Security Testing Solution
(opens a new window). There was a problem loading ... [email protected] +1 415.236.0601. Request a Free ... What Is OWASP API Security Top 10: A Deep Dive. July ...
APIsec | LinkedIn
Aug 11, 2018 ... https://apisec.ai. External link for APIsec ... importance of robust security measures. Read ... Exciting News! APIsec just launched a game ...
FinTech API Security: How APIs Are Shaping the Future of Financial ...
While this claim might be a bit biased (only slightly), here's what separates APIsec from everybody else: On top of continuously monitoring your APIs across a ...
APIsec University – Become an API Security Expert
APIsec University provides free training courses on API Security. Learn how to find API vulnerabilities and keep them secure.
APIsec SWOT Analysis
Strengths
Strong focus on automation in API security testing.Comprehensive testing capabilities covering OWASP Top 10 and business logic flaws.Seamless integration with CI/CD pipelines and development workflows.
Weaknesses
Relatively new company, may lack brand recognition compared to established players.Focus on API security might limit its addressable market.Success depends on the adoption of DevSecOps practices by target customers.
Opportunities
Expanding into emerging markets with increasing API adoption.Developing solutions for securing APIs in IoT and serverless environments.Strategic partnerships with cloud providers and DevOps platforms.
Threats
Competition from established cybersecurity companies with broader portfolios.Rapid evolution of API technologies requiring continuous innovation.Potential for open-source alternatives and free security tools.
Top Marketing Strategies for APIsec
APIsec User Persona
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APIsec Geographic and Demographic Insights
Geographic Insights: APIsec's primary market is the United States, followed by the United Kingdom and Canada, reflecting North America and Europe as key regions.
United States
60%
United Kingdom
10%
Canada
8%
Germany
7%
Australia
5%
Demographic Insights: APIsec's target audience is primarily male (70%), aged between 35-44, indicating professionals with significant experience in cybersecurity.
APIsec Socio-economic Profile
Household and Income Insights: APIsec's users typically have medium to high income levels, residing in households of 3-4 members, indicative of established professionals.
Educational and Employment Insights: APIsec's target audience primarily consists of highly educated professionals employed full-time, signifying their expertise and decision-making roles.
APIsec Behavioral Insights
Interest-Based Insights: Target users show high interest in cybersecurity, data privacy, cloud computing, and related fields, reflecting their focus on digital security.
Technology and Social Media Usage: APIsec's audience prefers desktop devices and engages heavily on professional platforms like LinkedIn and Twitter, emphasizing their business focus.
APIsec Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Salt Security | 20.5% | API Security, Threat Prevention, Data Protection |
Noname Security | 15.7% | API Security, Data Governance, Compliance |
42Crunch | 12.8% | API Security, DevOps Security, API Management |