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When I Feel Worried
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Special Issue: COVID-19 and Psychology
American Psychological Association (APA) Key Value Propositions
APA's key value proposition lies in providing unparalleled professional development, extensive research resources, and strong advocacy within the field of psychology. It serves as a vital hub for networking and community building among psychological professionals.
American Psychological Association (APA) Brand Positioning
The American Psychological Association (APA) is positioned as the leading authority for psychological professionals, offering resources for professional development, research, and advocacy.
Top Competitors
American Psychiatric Association
National Alliance on Mental Illness (NAMI)
Psychology Today
Customer Sentiments
Customer sentiment appears generally positive given the strong professional engagement and high education levels of the user base. They actively seek reliable resources and networking opportunities, indicating satisfaction with the APA's offerings.
Actionable Insights
To strengthen brand positioning, APA should prioritize expanding accessible online learning, certification, and global collaborations.
Products and Features
When I Feel Worried - Product Description
When I Feel Worried: A Kid's Guide to Coping with Anxiety is a picture book designed for young children (ages 4-8) to help them understand and manage anxiety. Written by Cornelia Maude Spelman and illustrated by Heidi Vincent, the book is part of the Magination Press 'Magination' series, focusing on emotional well-being for children. It offers practical strategies and relatable scenarios to help children identify feelings of worry, understand their physical and emotional manifestations, and learn healthy coping mechanisms. The book aims to normalize anxiety and provide tools for self-regulation, promoting open communication about feelings. It includes a 'Note to Parents and Caregivers' by a psychologist, offering additional guidance on how adults can support children experiencing anxiety.
Pros
- The book effectively normalizes anxiety for young children, making it less scary and more understandable
- It provides practical, actionable coping strategies that children can easily learn and apply
- The inclusion of a guide for parents and caregivers enhances its educational value and extends its utility beyond the child.
Cons
- While well-intentioned, the book's simplistic approach might not fully address the complexities of severe anxiety disorders in some children
- Its focus on younger children means it may not resonate with or provide sufficient depth for older elementary school-aged children
- The illustrations, while charming, might not appeal to all children or be as diverse as some contemporary children's books.
Alternatives
- Many other children's books address anxiety, such as 'Worry Says What?' by Alison Edwards or 'What to Do When You Worry Too Much' by Dawn Huebner
- Therapy and counseling services specializing in child anxiety offer a more individualized and in-depth approach for children with significant anxiety
- Educational programs and workshops for parents on child anxiety provide alternative avenues for support and learning.
Company Updates
Latest Events at American Psychological Association (APA)
American Psychological Association (APA)
The American Psychological Association (APA) is a scientific and professional organization that represents psychologists in the United States.
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