Find stats on top websites
Major Markets
United States
Canada
United KingdomSelect a competitor
American Psychiatric Association
National Alliance on Mental Illness (NAMI)
Psychology Today
Top Marketing Channels
American Psychiatric Association
- Website Content
- Examples: News articles, Practice guidelines, Educational resources
- Campaigns: Advancing Mental Health, Psychiatric Practice Updates, Research Insights
- Professional Journals/Publications
- Examples: American Journal of Psychiatry, Psychiatric News, Focus: The Journal of Lifelong Learning in Psychiatry
- Campaigns: Journal Subscriptions Drive, Latest Research Showcase, Clinical Practice Articles
- Conferences & Events
- Examples: Annual Meeting, Institute on Psychiatric Services, various regional meetings
- Campaigns: Annual Meeting Registration Drive, Call for Abstracts, Psychiatric Services Showcase
Top Sales Channels
- Membership Sales
- General Membership, Resident/Fellow Membership, International Membership
- Join APA Today, Member Benefits Campaign, Early Career Psychiatrist Program
- Publication Sales
- DSM-5-TR, Textbook of Psychiatry, Online Bookshelf access
- DSM-5-TR Launch, Textbook Bundle Offer, Digital Library Access
- Continuing Medical Education (CME)
- Online courses, Webinars, Self-assessment modules
- CME Catalog Promotion, Board Certification Prep, Lifelong Learning Series
American Psychological Association (APA) SWOT Analysis
Strengths
Strong authoritative voice in psychiatry
Extensive network of psychiatrists
Robust research and publication output.
Weaknesses
Perceived as exclusive to medical doctors
Potentially high membership fees
Slower adaptation to digital trends.
Opportunities
Expand interdisciplinary collaborations
Increase public education on psychiatric conditions
Advocate for mental healthcare policy changes.
Threats
Competition from other mental health organizations
Declining interest in traditional professional bodies among younger generations
Policy changes affecting mental health funding.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
