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Anthrotech is a global leader in providing anthropometric data insights and consulting services. With over 70 years of experience, they specialize in collecting precise human body measurements using traditional and 3D scanning techniques, creating custom body measurement databases, and offering expert consulting to help product development teams design products that perfectly fit and accommodate a diverse range of users. They offer services like data services, design insights and consulting services.
Major Markets
Key Competitors
AnthroTech is a global leader in anthropometric data insights and consulting, offering 70 years of expertise in precise human body measurements and customized solutions. They empower product development teams across industries to create user-centric designs that ensure optimal fit, comfort, and performance.
Customer sentiment is likely positive due to Anthrotech's long-standing reputation and expertise in anthropometry, however, limited brand awareness compared to larger competitors could be a concern. The company's customized data collection and expert consulting services likely drive strong customer loyalty among those who utilize them.
AnthroTech provides precise anthropometric data and expert consulting, enabling clients to design products that perfectly fit diverse users. Their unique combination of traditional methods, 3D scanning, and tailored insights enhances product development, user satisfaction, and market success.
Over 70 years of experience in anthropometric data collection.
Expertise in both traditional and 3D scanning techniques.
Customized data collection tailored to specific client needs.
High cost of customized data collection may deter some clients.
Reliance on specialized equipment requires ongoing maintenance.
Limited brand awareness compared to larger competitors.
Expanding into new industries like virtual reality and augmented reality.
Developing online training programs to reach a wider audience.
Partnering with technology companies to integrate data into design software.
Emergence of new competitors with innovative data solutions.
Economic downturns impacting research and development budgets.
Data privacy regulations limiting data collection and usage.
Anthrotech operates in the industry of anthropometry, which is the scientific study of human body measurements and proportions. Its domain spans across various sectors including product design, ergonomics, human factors, apparel, medical devices, automotive, aerospace, government, and military. They apply anthropometric data to improve product fit, comfort, performance, and inclusivity.
The United States is the primary market, followed by Europe. There is also a significant presence in Asia, reflecting a global customer base.
United States
40% market share
Germany
20% market share
United Kingdom
15% market share
Japan
10% market share
China
5% market share
Anthrotech's target audience includes innovation teams, product designers, engineers, and researchers across various industries such as apparel, automotive, aerospace, medical devices, government and military organizations, and consumer goods. They target organizations that require precise human body measurement data and anthropometric insights to create user-centric designs, improve product fit and comfort, and ensure inclusivity. This audience also includes those seeking expert testimony or education and training in anthropometry. The company serves both commercial businesses and government entities.
30-55 years
Male • Female
United States • Europe • Asia
28-45 years
Male • Female
United States • Germany • Japan
35-60 years
Male • Female
United States • Switzerland • Israel
30-50 years
Male • Female
United States • France • United Kingdom
25-65 years
Male • Female
United States • Canada • Australia
Data shown in percentage (%) of usage across platforms
Create an interactive ROI calculator on the Anthrotech website. This allows potential clients to input their specific needs and see the potential return on investment from using Anthrotech's data and services, demonstrating the tangible value they offer.
Learn moreDevelop a comprehensive buyer's guide that educates potential customers about anthropometry and its applications in various industries. This establishes Anthrotech as a thought leader while helping prospects understand their needs and how Anthrotech's solutions can address them.
Learn moreOffer comprehensive educational courses on anthropometry for product development professionals, designers, and engineers. This can drive lead generation and position Anthrotech as an expert in the field, whilst providing valuable training.
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