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Anthrotech is a global leader in providing anthropometric data insights and consulting services. With over 70 years of experience, they specialize in collecting precise human body measurements using traditional and 3D scanning techniques, creating custom body measurement databases, and offering expert consulting to help product development teams design products that perfectly fit and accommodate a diverse range of users. They offer services like data services, design insights and consulting services.
Major Markets
United States
Germany
United KingdomKey Competitors
Select a competitor
Human Solutions
TC2
Top Marketing Channels
Human Solutions
- Content Marketing
- Examples: Blog posts, Case studies, Social media
- Campaigns: Size Stream Integration, Body Scanner Promotions, Ergonomic Design Webinars
- Events
- Examples: Trade shows, Conferences, Workshops
- Campaigns: Trade Show Exhibits, Industry Conferences, Ergonomics Workshops
- Digital Advertising
- Examples: Google, LinkedIn, Industry forums
- Campaigns: LinkedIn Ads, Google Ads, Industry-Specific Forums
Top Sales Channels
- Direct Sales
- Direct sales, Online demos, Partner network
- Software Demos, Solution Consulting, Customer Success Programs
- Pricing Strategies
- Subscription model, Tiered pricing, Custom quotes
- Value-Based Pricing, Subscription Bundles, Volume Discounts
- Customer Support
- Customer support, Training, User conferences
- Post-Purchase Support, Training Programs, Customer Success Stories
AnthroTech SWOT Analysis
Strengths
Comprehensive body scanning solutions
Established industry presence
Strong technology platform
Weaknesses
High implementation costs
Complex software integration
Limited customization options
Opportunities
Expanding into virtual fitting rooms
Integrating AI for body scanning
Developing personalized apparel solutions
Threats
Emergence of cheaper scanning alternatives
Shifting fashion trends
Data privacy concerns
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