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Amsure Target Audience

Amsure's target audience encompasses both businesses and individuals within New York, particularly around the Albany and Saratoga Springs regions. For businesses, the target audience includes companies needing business insurance, employee benefits packages, and risk management services. This likely spans various industries. For individuals, the target audience consists of people looking for personal insurance products such as homeowners, automobile, umbrella, and life/disability insurance. Given Amsure's history since 1945, they likely target clients who value experience and a consultative approach to insurance.

User Segments

Age: 42

Gender: Male

Occupation: CEO, Tech Startup

Education: Master's Degree, Business Administration

Age: 48

Gender: Female

Occupation: CFO, Financial Firm

Education: Doctorate Degree, Finance

Age: 39

Gender: Male

Occupation: Managing Partner, Consulting Firm

Education: Bachelor's Degree, Business

David Chen

David Chen

Age: 42
Gender: Male
Occupation: CEO, Tech Startup
Education: Master's Degree, Business Administration
Industry: Technology
Channels: LinkedInFacebookYouTube

Goals

  • Secure comprehensive insurance coverage that minimizes financial risks to my tech company
  • Find cost-effective employee benefits packages that attract and retain top talent
  • Establish a long-term partnership with an insurance provider who understands our industry.

Pain Points

  • Difficulty finding tailored insurance solutions that fit unique business needs
  • Spending too much time comparing different insurance quotes and policies
  • Lack of personalized support and guidance during claims processing.

Amsure Geographic Distribution

Amsure primarily targets the New York market, with a strong focus on the Albany and Saratoga Springs regions. The business has minimal international presence.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Amsure's customers primarily live in 2-4 person households, with a focus on medium to high-income levels, suggesting they can afford comprehensive insurance coverage.

Employment Status

Income Distribution

Education Level

Amsure Behavior Analysis

Behavior Profile

Local News
Community Events
Small Business Development
Financial Planning
Home Improvement
Family Activities
Automotive
Facebook Engagement
YouTube Consumption
LinkedIn Networking
Online Quotes
Insurance Comparison
Mobile Usage
Digital Marketing

Device Breakdown

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