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Amsure's target audience encompasses both businesses and individuals within New York, particularly around the Albany and Saratoga Springs regions. For businesses, the target audience includes companies needing business insurance, employee benefits packages, and risk management services. This likely spans various industries. For individuals, the target audience consists of people looking for personal insurance products such as homeowners, automobile, umbrella, and life/disability insurance. Given Amsure's history since 1945, they likely target clients who value experience and a consultative approach to insurance.
Age: 42
Gender: Male
Occupation: CEO, Tech Startup
Education: Master's Degree, Business Administration
Age: 48
Gender: Female
Occupation: CFO, Financial Firm
Education: Doctorate Degree, Finance
Age: 39
Gender: Male
Occupation: Managing Partner, Consulting Firm
Education: Bachelor's Degree, Business
Amsure primarily targets the New York market, with a strong focus on the Albany and Saratoga Springs regions. The business has minimal international presence.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Amsure's customers primarily live in 2-4 person households, with a focus on medium to high-income levels, suggesting they can afford comprehensive insurance coverage.
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