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Major Markets
United States
Canada
MexicoKey Competitors
Amsure Top Products
Brand Positioning
Amsure positions itself as a trusted, consultative insurance and risk management partner, offering comprehensive, customized solutions to individuals and businesses in the NY Capital Region since 1945.
Customer Sentiments
Customer sentiment is likely positive due to Amsure's long history, emphasis on personalized service, 24/7 claims assistance, and expert guidance. Clients value their 'peace of mind' and proactive support, especially during critical moments like claims.
Amsure Key Value Propositions
Amsure's key value proposition lies in its consultative approach and customized insurance and risk management solutions, ensuring clients receive comprehensive coverage tailored to their specific needs. This is underpinned by their commitment to 24/7 claims assistance and building long-term, trusting relationships.
Amsure SWOT Analysis
Strengths
Established credibility since 1945.
Strong local presence in Capital Region, NY.
Comprehensive insurance offerings across segments.
Weaknesses
Geographic limitation to New York's Capital Region.
Potential reliance on traditional sales methods.
Website lacks explicit pricing information.
Opportunities
Expand digital presence and online services.
Deepen market penetration in NY Capital Region.
Leverage long history for brand trust and referrals.
Threats
Intense competition from national insurers.
Rapidly changing insurance regulations.
Economic downturn impacting client budgets.
Market Growth Stage
Pace of Market Growth
Amsure Target Audience
Geographic Insights
Amsure primarily serves the New York Capital Region, with 100% of its current user base located within the United States.
Top Countries
United States
100% market share
Canada
0% market share
Mexico
0% market share
United Kingdom
0% market share
Germany
0% market share
Amsure Audience Segments
Established Homeowners & Families
30-55 years
Male • Female
Albany, NY • Saratoga Springs, NY • Capital Region, NY
SME Owners & Entrepreneurs
40-65 years
Male • Female
Albany, NY • Saratoga Springs, NY • Capital Region, NY
Young Professionals & Renters
25-50 years
Male • Female
Albany, NY • Saratoga Springs, NY • Capital Region, NY
Mid-Sized Corporate Leaders
35-60 years
Male • Female
Albany, NY • Saratoga Springs, NY • Capital Region, NY
Pre/Post Retirees
55-75 years
Male • Female
Albany, NY • Saratoga Springs, NY • Capital Region, NY
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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