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Amsure is an independent insurance agency that provides customized risk management and insurance solutions. They partner with leading insurance companies to offer a wide range of products for businesses, individuals, and employee benefits. Founded in 1945, Amsure is committed to delivering exceptional service and expertise.
Company : Amsure Insurance
Industry : InsuranceRisk ManagementFinancial Services
Amsure Insurance Key Value propositions
Amsure Insurance Latest news
Amsure: Home
Amsure isn't just insurance. It's your insurance. Based in Upstate New York, Albany and Saratoga counties. We've been around since 1945.
Amsure | LinkedIn
http://www.amsureins.com. External link for Amsure. Industry: Insurance. Company size: 51-200 employees. Headquarters: Albany, New York. Type: Privately Held.
Important Information About Health Insurance Premiums | Amsure
Thursday, April 16, 2020. A recent Executive Order issued by Governor Cuomo, in conjunction with the New York State Department of Financial Services (DFS), ...
Amsure — Saratoga Springs - The Andover Companies
Amsure — Saratoga Springs. Give Us a Call: 518-584-5300. Amsure — Saratoga Springs. Website. www.amsureins.com. Phone. 518-584-5300. Address.
Amsure Insurance SWOT Analysis
Strengths
Long-standing history and reputationStrong local presence in Albany and Saratoga SpringsComprehensive range of insurance products
Weaknesses
Limited geographic reachDependence on the local economyPotential vulnerability to online competitors
Opportunities
Expand into new geographic marketsDevelop digital marketing strategiesOffer specialized insurance products
Threats
Increasing competition from national insurance brokersEconomic downturns impacting businessChanging customer preferences towards online services
Top Marketing Strategies for Amsure Insurance
Hyperlocal Marketing and Community Engagement
Amsure can leverage its strong presence in Albany and Saratoga Springs by participating in local events, sponsoring community initiatives, and partnering with local businesses. This strategy will increase brand visibility and build trust within the target market.
Content Marketing and Educational Resources
Creating valuable content like blog posts, webinars, and guides focused on insurance topics relevant to businesses and individuals in the area will establish Amsure as a trusted advisor and drive organic traffic to their website, generating leads and building brand authority.
Targeted Digital Advertising and Lead Generation
Leveraging online platforms like Google Ads, social media, and targeted content marketing to reach specific demographics and business segments within their service area will drive qualified leads to Amsure, generating more potential customers and expanding their client base.
Amsure Insurance User Persona
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Amsure Insurance Geographic and Demographic Insights
Geographic Insights: Amsure's primary market is the United States, with a significant focus on local clients in Albany and Saratoga Springs, New York. They have a small international presence.
Top Countries
United States
95%
Canada
3%
United Kingdom
1%
Germany
0.5%
Australia
0.5%
Demographic Insights: Amsure's target audience spans various age groups, with a higher concentration in the 35-64 age range. Gender distribution is balanced.
Age Distribution
Gender Distribution
Amsure Insurance Socio-economic Profile
Household and Income Insights: Amsure's target audience includes a mix of household sizes and income levels, with a focus on middle-income families.
Educational and Employment Insights: Amsure's customer base is primarily employed full-time or are business owners with a high percentage having university or college-level education.
Households Size
Income Distribution
Education Level
Employment Status
Amsure Insurance Behavioral Insights
Interest-Based Insights: Amsure's audience is interested in local events, business news, real estate, finance, home improvement, travel, and dining.
Technology and Social Media Usage: Amsure's audience uses a mix of desktop and mobile devices and are active on Facebook, YouTube, Instagram and LinkedIn.
Interests
Device Breakdown
Social Media Usage
Amsure Insurance Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Marshall & Sterling Insurance | 35% | Insurance Brokerage, Risk Management, Employee Benefits |
| Rose & Kiernan Insurance | 25% | Insurance, Risk Management, Surety Bonds |
| The Martin Agency | 15% | Insurance, Financial Services, Employee Benefits |
