The target audience for America's Christian Credit Union (ACCU) spans both individual consumers and Christian organizations. On the consumer side, ACCU targets individuals and families seeking various banking and loan products, including checking and savings accounts, credit cards, mortgages, and personal, auto, and student loans. A key characteristic of this audience is their desire to align their financial activities with their Christian faith. For organizations, ACCU focuses on churches, ministries, schools, and other faith-based entities. The credit union offers specialized financial products and services designed to meet the specific needs of these groups, such as commercial real estate loans for churches, ministry checking accounts, and business credit cards. The target audience values a financial institution that understands and supports their mission and adheres to Christian values.