Aggie Sports Analytics : Market and Competitor Analysis

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Aggie Sports Analytics (ASA) is a student-run organization at UC Davis that bridges the gap between sports and technology. The organization consists of three branches: Projects, Business, and Media, which collaborate to develop innovative projects, host events, and manage content creation. ASA aims to provide students with a collaborative environment to learn, grow, and make a real-world impact through sports analytics.

Company : Aggie Sports Analytics

Industry : Sports AnalyticsData ScienceTechnology

Major Markets

United States

Canada

United Kingdom

Key Competitors

Sports Analytics Club at UC Berkeley

UCLA Sports Analytics Group

MIT Sports Analytics Club

Aggie Sports Analytics Key Value propositions

Practical Experience

Networking Opportunities

Industry Mentorship

Skill Development

Aggie Sports Analytics Latest news

Projects | Aggie Sports Analytics at UC Davis | Aggie Sports Analytics

... new box based on player orientation if(distRight > distLeft): # Shift left newX ... The most important part of this project is implementing perspective ...

Aggie Sports Analytics | LinkedIn

https://lnkd.in/gwTEuiVC · Aggie Sports Analytics. aggiesportsanalytics.com · 27 1 Comment · Like Comment Share · Aggie Sports Analytics reposted this.

AggieWorks | Watch the FULL video of how AggieWorks came to be ...

Mar 9, 2021 ... This spring, we worked on exciting new projects and made ... Photo shared by AggieWorks on April 09, 2024 tagging @aggiesportsanalytics.

Pranav Nallapaneni - Edge AI - Robotics, Vision AI Research Intern ...

... major at UC Davis ... Sep 2022 - Present 1 year 10 months. Davis, California, United States. https://aggiesportsanalytics.com/projects/penalty-encroachment- ...

Aggie Sports Analytics SWOT Analysis

Strengths

Strong student body at UC DavisNiche focus on sports analyticsCollaborative and passionate team

Weaknesses

Limited geographic reachDependence on university resourcesPotential lack of brand awareness

Opportunities

Expand partnerships with sports teamsDevelop online courses and resourcesHost national-level sports analytics events

Threats

Competition from established analytics firmsFunding constraints for student organizationsRapidly evolving technology landscape

Top Marketing Strategies for Aggie Sports Analytics

Leverage UC Davis Network and Resources

Partner with UC Davis sports teams, departments, and faculty to gain access to data, resources, and potential project opportunities. Collaborate with campus clubs and organizations to promote events and attract new members.

Develop a Strong Online Presence

Create a user-friendly website and engaging social media channels to showcase projects, events, and member achievements. Utilize online platforms to reach a wider audience, including potential sponsors and collaborators.

Build a Portfolio of High-Impact Projects

Focus on developing innovative and impactful projects that demonstrate the value of sports analytics. Partner with industry professionals to secure real-world projects and showcase the organization's capabilities.

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Aggie Sports Analytics User Persona

Name:

Alex

Age :

20

Gender :

Male

Occupation :

Student

Industry :

Technology

Education :

Pursuing B.S. in Computer Science

Preferred platforms

GOALS

Gaining practical experience in sports analytics through hands-on projects to build a strong portfolio
Developing a deep understanding of data analysis techniques specific to sports to gain a competitive edge in the job market
Networking with industry professionals to explore career opportunities and mentorship in sports analytics

Frustrations

Finding it challenging to access real-world sports datasets to practice and apply his skills
Lacking guidance on structuring and approaching sports analytics projects effectively
Feeling uncertain about how to translate his passion for sports analytics into tangible career opportunities

Name:

Emily

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Data Science

Education :

Pursuing M.S. in Statistics

Preferred platforms

GOALS

Leveraging her statistical expertise to contribute to impactful sports analytics projects
Learning and applying advanced machine learning algorithms to sports data to extract meaningful insights
Building a strong professional network in the sports analytics field to explore potential career paths after graduation

Frustrations

Struggling to find opportunities that bridge her theoretical statistical knowledge with practical sports analytics applications
Feeling overwhelmed by the vastness of the sports analytics field and identifying her niche area of expertise
Lacking confidence in communicating her technical skills and project experiences effectively to potential employers

Name:

Chris

Age :

21

Gender :

Male

Occupation :

Student

Industry :

Media

Education :

Pursuing B.A. in Communication

Preferred platforms

GOALS

Combining his passion for sports and storytelling to create engaging and insightful sports content
Developing skills in data visualization and presentation to effectively communicate sports data to a wider audience
Gaining experience in using social media and digital platforms to share sports analytics insights and build a following

Frustrations

Finding it difficult to translate complex sports data into easily digestible and engaging content for a general audience
Lacking access to professional-grade media production tools and resources to enhance the quality of his content
Feeling unsure about the best strategies to promote his sports analytics content and reach a wider audience on social media

Aggie Sports Analytics Geographic and Demographic Insights

Geographic Insights: Aggie Sports Analytics' primary market is the US, with a significant 90% user base. Canada follows with 5%, indicating a potential for expansion in North America.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
India
1%
Australia
1%

Demographic Insights: The target demographic is primarily students aged 18-24, with a slight male skew. This aligns with the organization's focus on providing opportunities for young professionals.

Age Distribution

Gender Distribution

Aggie Sports Analytics Socio-economic Profile

Household and Income Insights: Most target users are students living in smaller households, reflecting typical student living arrangements and indicating a predominantly middle to lower income level.

Educational and Employment Insights: The vast majority of target users are students currently pursuing their university or college degrees, highlighting the organization's focus on providing educational value.

Households Size

Income Distribution

Education Level

Employment Status

Aggie Sports Analytics Behavioral Insights

Interest-Based Insights: The target audience is interested in sports, technology, and data science. They also enjoy gaming, music, travel, and food, suggesting a well-rounded lifestyle.

Technology and Social Media Usage: Users prefer YouTube, LinkedIn, and Instagram and primarily use desktops, indicating an affinity for visual content and professional networking.

Interests

SportsTechnologyData ScienceGamingMusicTravelFood

Device Breakdown

Social Media Usage

Aggie Sports Analytics Top Competitors

Competitor	Estimated market share	Top domains
Sports Analytics Club at UC Berkeley	33.3%	Sports Analytics, Data Science, Student Organization
UCLA Sports Analytics Group	33.4%	Sports Analytics, Data Science, Research
MIT Sports Analytics Club	33.3%	Sports Analytics, Technology, Data Science

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