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Ameblo.jp Target Audience

The target audience is families with young children, particularly mothers in Japan ('オギャå­' suggests a local focus). They are likely active on social media and blogs, seeking information and community related to parenting, lifestyle, and product reviews. The audience may also include individuals interested in the blogger's personal experiences and recommendations, spanning topics from childcare to food products like 'ç‰è‘±ãƒãƒ³ãƒãƒ¼ã‚°'. They might be in the 30-50 age range.

User Segments

Age: 38

Gender: Female

Occupation: High School Teacher and Mother of two children (ages 3 and 6). Living in Tokyo, Japan. Has a full-time teaching career. She seeks content to enrich her family life. She values trusted advice and quality products. She is very busy and appreciates efficiency and convenience in parenting solutions and product recommendations, and is willing to pay for quality and time-saving solutions. She seeks to balance professional success with raising a happy, healthy family. She uses social media for inspiration and product discovery. She is engaged in online communities to share parenting experiences. She seeks to be a well-rounded parent and a role model for her children. Enjoys healthy eating and participates in family activities. She shops online and is always on the lookout for ways to simplify family life and make it more enjoyable and fulfilling. She often shares her family life activities on social media.; Balancing work-life commitments while ensuring quality time with family; Staying informed and proactive in children’s education and development through extracurricular activities; Finding innovative and reliable childcare solutions that help manage her time effectively during work hours. She is engaged in online communities to share parenting experiences. She seeks to be a well-rounded parent and a role model for her children. Enjoys healthy eating and participates in family activities. She shops online and is always on the lookout for ways to simplify family life and make it more enjoyable and fulfilling. She often shares her family life activities on social media. She is often seeking advice from online communities to resolve different issues of raising a family. She tries to take advice and suggestions from the blogger she follows to see if those might be of help to her or her family. She is fond of travelling and eating good food with her family on the weekends. She uses the ameba blog app to get tips on parenting and home management.; Enjoys healthy eating and participates in family activities; Discovering convenient and effective solutions for everyday parenting challenges; Balancing professional success with raising a happy, healthy family. She is seeking content to enrich her family life.

Education: Master's Degree, Education

Age: 42

Gender: Female

Occupation: Software Engineer and Mother of three. Working in Osaka, Japan. Aspiring to stay relevant in her field. Seeks to enhance her skills. Looks for opportunities to improve the work-life balance. She wants to be a tech-savvy mother and a successful professional. Seeks efficient solutions to balance her demanding career with family responsibilities. Wants to be a role model for her children. Appreciates flexible work arrangements and innovative tools to make her life easier. Seeks opportunities to stay updated on the latest technological advancements relevant to her field.; Keeping pace with rapid technological advancements in her industry; Leveraging technology to enhance both her professional and personal productivity; Discovering strategies and products that allow her to spend more quality time with her family. She is seeking advice from online communities to resolve different issues of raising a family. She tries to take advice and suggestions from the blogger she follows to see if those might be of help to her or her family. She is fond of travelling and eating good food with her family on the weekends. She uses the ameba blog app to get tips on parenting and home management. She is often seeking advice from online communities to resolve different issues of raising a family. She tries to take advice and suggestions from the blogger she follows to see if those might be of help to her or her family. She is fond of travelling and eating good food with her family on the weekends.; Maintaining work-life balance to spend adequate time with family while advancing career; Developing skills to excel in her software engineer role and stay up-to-date; Creating a fun and educational environment for her three children to thrive.

Education: Master's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Registered Nurse and Mother of one. Works at a hospital in Nagoya, Japan. Needs a creative outlet to share experiences. Wants to connect with like-minded individuals. Appreciates flexible work arrangements and innovative tools to make her life easier. She seeks community and inspiration from social media. Seeks a balance between demanding nursing career and personal well-being. Enjoys sharing her personal life on social media. She is interested in healthy eating and fitness. She seeks to manage stress through community and mindful activities. She seeks to engage with other people.; Staying up-to-date with advancements and best practices in the nursing field; Managing stress through community and mindful activities; Finding time to engage with other people. She is seeking advice from online communities to resolve different issues of raising a family. She tries to take advice and suggestions from the blogger she follows to see if those might be of help to her or her family. She is fond of travelling and eating good food with her family on the weekends. She uses the ameba blog app to get tips on parenting and home management. She is fond of travelling and eating good food with her family on the weekends. She uses the ameba blog app to get tips on parenting and home management. She often shares her family life activities on social media. She is very busy and appreciates efficiency and convenience in parenting solutions and product recommendations, and is willing to pay for quality and time-saving solutions. She seeks to balance professional success with raising a happy, healthy family. She uses social media for inspiration and product discovery.; Maintaining work-life balance to spend adequate time with family while advancing career; Improving time management to balance her family, work, and personal time; Getting the opportunity for stress-relief through connections with other like-minded professionals

Education: Bachelor's Degree, Nursing

Akari Tanaka

Akari Tanaka

Age: 38
Gender: Female
Occupation: High School Teacher and Mother of two children (ages 3 and 6). Living in Tokyo, Japan. Has a full-time teaching career. She seeks content to enrich her family life. She values trusted advice and quality products. She is very busy and appreciates efficiency and convenience in parenting solutions and product recommendations, and is willing to pay for quality and time-saving solutions. She seeks to balance professional success with raising a happy, healthy family. She uses social media for inspiration and product discovery. She is engaged in online communities to share parenting experiences. She seeks to be a well-rounded parent and a role model for her children. Enjoys healthy eating and participates in family activities. She shops online and is always on the lookout for ways to simplify family life and make it more enjoyable and fulfilling. She often shares her family life activities on social media.; Balancing work-life commitments while ensuring quality time with family; Staying informed and proactive in children’s education and development through extracurricular activities; Finding innovative and reliable childcare solutions that help manage her time effectively during work hours. She is engaged in online communities to share parenting experiences. She seeks to be a well-rounded parent and a role model for her children. Enjoys healthy eating and participates in family activities. She shops online and is always on the lookout for ways to simplify family life and make it more enjoyable and fulfilling. She often shares her family life activities on social media. She is often seeking advice from online communities to resolve different issues of raising a family. She tries to take advice and suggestions from the blogger she follows to see if those might be of help to her or her family. She is fond of travelling and eating good food with her family on the weekends. She uses the ameba blog app to get tips on parenting and home management.; Enjoys healthy eating and participates in family activities; Discovering convenient and effective solutions for everyday parenting challenges; Balancing professional success with raising a happy, healthy family. She is seeking content to enrich her family life.
Education: Master's Degree, Education
Industry: Education
Channels: InstagramYouTubeFacebook

Goals

  • Finding reliable and trustworthy parenting advice
  • Connecting with other mothers in similar situations for support
  • Discovering products and services that simplify daily life and improve family well-being

Pain Points

  • Feeling overwhelmed by the amount of parenting information online
  • Struggling to find time for personal hobbies and self-care
  • Difficulty balancing work responsibilities with family needs

Ameblo.jp Geographic Distribution

The primary market is Japan, holding the vast majority of users. Other Asian countries contribute a smaller percentage, followed by the USA, reflecting the blog's Japanese content and cultural context.

Top Countries

Japan flag

Japan

85%
China flag

China

5%
United States flag

United States

4%
South Korea flag

South Korea

3%
Taiwan flag

Taiwan

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 3-4 people, indicating families with children. A significant portion has a medium income level, aligning with the target demographic of parents seeking affordable family solutions.

Employment Status

Income Distribution

Education Level

Ameblo.jp Behavior Analysis

Behavior Profile

Parenting
Family Activities
Product Reviews
Home Decor
Cooking
Personal Finance
Travel
Social Media Engagement
Online Communities
Blog Consumption
Affiliate Marketing
Sponsored Content
Instagram
Facebook
YouTube
TikTok

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